Market intelligence for international student recruitment from ICEF

language schools Page 16 of 54

Market Snapshot: Colombia

Market Snapshot: Colombia

ICEF Monitor has noted in the past that Colombia is an important country in international education. Local indicators continue to point upward: the public education budget is set...

Facebook is still top social network but other platforms are growing faster

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking behaviours and engagement...

Game on! Consumer empowerment and gamification in international recruitment marketing

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...

Arabic language studies booming in the US

Arabic language studies booming in the US

The Modern Language Association (MLA) reports that foreign language study is on the rise in the US, with enrolment in language courses at colleges and universities growing 12.9%...

British Council continues to expand its digital resources for English language learning

British Council continues to expand its digital resources for English language learning

“We have revised our international forecasts for digital English language learning products significantly upward from previous forecasts. Revenues will more than double over the forecast period in 51...

Signs of continuing growth in Ecuador

Ecuador is emerging as an increasingly interesting Latin American market for international recruiters and educators. There are at least two reasons why: Ecuador’s real GDP growth in 2014...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....

Mapping student pathways from Australian language programmes

A new report from Australia’s Department of Education contains highly relevant information on the study pathways international students take in the Australian education system. The report reveals the...

Eighth annual Agent Barometer survey gathers insights from 104 countries

The results from the 2014 installment of the ICEF i-graduate Agent Barometer – the most comprehensive survey of education agents regarding their perspectives on the international education markets...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...

Number of outbound German students up sharply in recent years

Recent data from the German Academic Exchange Service (DAAD) points to a significant increase in the number of German students going abroad. The number of German students enrolled...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed to generate a...

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate a wide-ranging field...

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...

Most Recent

  • UK’s stiffening compliance regime already having an impact on international student recruitment Read More
  • Search data highlights surge in student interest in Asian and Middle Eastern destinations at mid-year Read More
  • Australia raises enrolment limits for 2025/26 but are they reachable? Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More
What are you looking for?
Quick Links