Market intelligence for international student recruitment

North America Page 34 of 62

Globalised economy continues to drive demand for foreign language proficiency

Virtually all of the most ambitious students in the world, at all levels – elementary, secondary, and tertiary – have one thing in common in 2013: the desire...

International branch campuses: this is the year to hit “pause” before “go”

The last couple of years have witnessed a rush of international branch campus openings (or other types of “foreign education outpost”). Already, some of these initiatives have met...

Turning international students into brand advocates

How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving the way for...

Coursera offers biometric-based ‘Verified Certificates’ for a fee, extends credential options for students

Most of us are familiar with biometric testing in the exam industry, but now, these identity validation techniques are also being used in the online education space with...

Generating and converting leads with Google Analytics

The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as individuals; it can be an excellent time for international student...

88 ways to recruit international students

As colleges and universities look to increase their international student enrolment and differentiate amongst global student audiences, focusing on value-added recruitment and orientation solutions that bring marketing to...

A decade of declining admissions yields for US colleges

Following the development we observed last month in “International gains buck downward enrolment trend in US graduate schools”, the recently released “2012 State of College Admission” report from...

The new branch campus model: expand at home, compete everywhere

The year 2012 will be remembered for many things in international education circles, among them: Increasing competition between countries for market share of students, with regional hubs emerging...

An uncertain future for new STEM legislation in the US

Editor’s Note: For an update on more recent STEM legislation in the US, please see our related article “US one step closer towards passing STEM legislation, increasing H-1B...

Stretch your marketing budget with online and social networks, but don’t forget the basics

What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms and online tactics,...

New insights on characteristics of US college students

“Coming of age in the deepest recession in 70 years, yet eager for the economic opportunities their parents enjoyed. In a hurry to be grownups, but more dependent...

Pricing strategy in the language travel industry

Prior to this year’s ICEF Berlin, the Association of Language Travel Organisations (ALTO), a leading B2B forum for those in the language travel industry, invited Mr Marco Bertini...

Descriptions of education systems in 60 countries

Nuffic – the Netherlands organisation for international cooperation in higher education – regularly releases country modules, which offer information on the education systems of about 60 countries. Apart...

New report forecasts significant change in university business models

The only text on the opening page of Ernst & Young’s new University of the Future report is this: Over the next 10–15 years, the current public university...

Demand for STEM programming continues to increase; countries race to meet it

“STEM workers are disproportionately involved in creating and running successful tech companies … and coming up with breakthrough inventions …. It’s not an exaggeration to say that STEM...