Market intelligence for international student recruitment from ICEF

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 8 tips for better content marketing on social media sites

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...

 Strong focus on agent relations key to success in Latin America

Strong focus on agent relations key to success in Latin America

Today ICEF Monitor explores the key to success in four Latin American countries, where a strong focus on agent relations proves vital. We sit down with Mr Jonathan...

 New five-country visa application centre opens in Singapore

New five-country visa application centre opens in Singapore

Of all the factors that can influence international student enrolments – from a country’s perceived safety or beauty to an institution’s reputation – visa processing times can be...

 Part 2: MOOC development continues to pick up speed… around the world

Part 2: MOOC development continues to pick up speed… around the world

ICEF Monitor returns to MOOCs today with the second half of a two-part look at the current state of the online education landscape. With ongoing questions about whether...

 Part 1: MOOC development continues to pick up speed

Part 1: MOOC development continues to pick up speed

The topic of MOOCs (Massive Open Online Courses) has been extensively covered in various media both great and small, however it’s a technology – indeed an entire educational...

Changes to Cuban education sector could bring shift in student mobility patterns

Recent changes in Cuba could result in a shift in student mobility patterns related to the island, and today on ICEF Monitor we’ll look at some of the...

Part 2: Videos that work: What’s your strategy?

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective, strategic messaging. In...

International internships are increasingly valued by employers

Internships have long been part of the collegiate landscape, but their relationship to students’ future prospects has never been more direct. ICEF Monitor takes a look at the...

American graduate schools see alarming drop in applications from Chinese students

A dramatic drop in the number of Chinese students applying to US graduate schools this spring – a 5% decline, after seven years of double-digit increases, according to...

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a...

US state consortia offer streamlined approach to student recruitment

In our previous video interview with Mr Greg Thompson, Senior International Trade Specialist and Education Team Leader with the United States Commercial Service, Department of Commerce, one of...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively to students in...

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s general technological literacy...

Canada allots CDN $65 million to boost its competitiveness as a study abroad destination

The Canadian government’s latest budget includes CDN $23 million dedicated to supporting its national international education strategy and CDN $42 million to improving visa processing for temporary residents...