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 Part 2: Keyword research: Building your toolkit

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed to generate a...

 Part 1: Keyword research: Matching intent with results

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate a wide-ranging field...

 Morocco facing a major rebuild of education systems

Morocco facing a major rebuild of education systems

Morocco is currently one of the largest source countries for outbound student mobility in Africa. UNESCO estimates that 44,161 Moroccan students studied abroad in 2012 – which puts...

 New study makes the link between study abroad and employability

New study makes the link between study abroad and employability

Amidst a backdrop of considerable concerns around youth employment in many parts of the world, a new European Commission study released this month finds that young people who...

 #Recruitment: Twitter for international education marketing

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...

How do you look to prospective students online?

Editor’s note: The original version of this post has been updated to remove material attributed to Alice Králová at Ms Králová’s request. What kind of experience are prospective international...

OECD releases detailed study of global education trends for 2014

The Organisation for Economic Cooperation and Development (OECD) has released its annual Education at a Glance report for 2014, and it is full of useful trend information and...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We...

Thinking strategy? Think big

September is a busy time of year for many of us in the industry, and the Association of Language Travel Organisations (ALTO) got their members off to a...

The agent question: New data has the answer

In international education circles, the use of education agents is simultaneously controversial, and widespread. But, as a new report published today by The Observatory on Borderless Higher Education...

Surging demand provides new opportunities in sub-Saharan Africa

A report published by UNESCO Institute for Statistics charts strong growth in mobility and demand among higher education students in sub-Saharan Africa, with South Africa emerging as a...

Transitional and support services for international students with disabilities

According to the United Nations, around 15% of the global population, or roughly 1 billion people, live with disabilities, making them the world’s largest minority – a minority...

American universities maintain dominance in latest Shanghai rankings

The 2014 Academic Ranking of World Universities (ARWU) – compiled by Shanghai Jiao Tong University (SJTU) and colloquially known as the “Shanghai ranking” – was released earlier this...

South Africa’s language schools gaining students but struggling to clarify immigration policy

South Africa’s English language schools have attracted a growing number of international students over the past few years, thanks not only to the quality of courses available but...

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for education marketers. The...