Market intelligence for international student recruitment from ICEF

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 Start with great content: Building trust and engagement through content marketing

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

 Leading with the destination: A case study in location-based marketing

Leading with the destination: A case study in location-based marketing

Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have made the lure...

 Where the devices are: New study updates global stats on Internet usage

Where the devices are: New study updates global stats on Internet usage

People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a little English: regardless...

 Getting started on Snapchat, one of the world’s fastest-growing social media apps

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students. This is a...

 Using technology to bring travel experiences to life

Using technology to bring travel experiences to life

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

How much personalisation do today’s travel consumers want?

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....

LinkedIn rolls out new school selection services for prospective students

Professional social networking site LinkedIn has introduced some impressive new services for its high school and university-aged users: Decision Boards, University Outcome Rankings, Field of Study Explorer, and...

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking behaviours and engagement...

Mystery shopping experiment on social media: Is there anybody out there?

The following is a guest post by COO Ben Waxman and Academic Advisor Lisa Cynamon Mayers of International Education Advantage (Intead). The authors greatly appreciate the research support...

Online or offline, the travel sector blurs all the lines

Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for corresponding student mobility...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....

Study reveals most popular online recruiting strategies of US colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting practices and the...

Eighth annual Agent Barometer survey gathers insights from 104 countries

The results from the 2014 installment of the ICEF i-graduate Agent Barometer – the most comprehensive survey of education agents regarding their perspectives on the international education markets...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...