Market intelligence for international student recruitment from ICEF

Subscribe for free

mobile marketing Page 3 of 14

 Five for Friday

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We present them here...

 New survey findings on digital channels for college search

New survey findings on digital channels for college search

A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about, and engage with...

 Using social media to reach students in the Middle East and North Africa

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...

 Turning the tables on conventional thinking with anti-marketing

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...

 Five for Friday

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We present them here...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

Where the devices are: New study updates global stats on Internet usage

People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a little English: regardless...

Five for Friday

Welcome to the latest instalment in our occasional “Five for Friday” column. As always, we have gathered below some of the more eye-catching and varied items that we’ve...

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students. This is a...

Using technology to bring travel experiences to life

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

How much personalisation do today’s travel consumers want?

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....

Virtual tours growing in popularity

Why do international students choose a certain university or school? Major factors are word-of-mouth and an institution’s prestige – influential especially for the many students who aren’t able...