Market intelligence for international student recruitment from ICEF

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Five for Friday

Welcome to the latest instalment in our occasional “Five for Friday” column. As always, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We present them here for your end-of-week reading pleasure.

Diploma mill network targeting Arab students

A global network of bogus universities is targeting students in the Middle East with aggressive sales techniques and offers of financial aid.

Major tech players helping to build MOOC courses

Leading MOOC providers are looking to the world’s biggest tech companies such as Google and Facebook to help design (and recognise) online courses.

Universities ponder the value of U-Multirank

A survey of European University Association (EUA) members finds mixed opinions as to the impact of the new U-Multirank ranking scheme.

Get visual to drive more traffic to your website

This is a nice primer on how to use images, slide decks, and infographics to help build traffic and engage web visitors.

How to encourage the alumni connection

Using the example of a small undergraduate institution from Canada, this item from the European Association for International Education (EAIE) makes some valuable points about the nature of the institution-alumni relationship. The bottom line? Alumni want to know that they matter.

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