Market intelligence for international student recruitment from ICEF

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Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We present them here for your end-of-week reading pleasure.

India passes China

Forecasts say that India will surpass China next year in terms of GDP growth.

Chinese agency to go public

Education International Corporation (EIC), a noted Chinese education agency, is reportedly preparing a US$500 million IPO (initial public offering) on the Hong Kong exchange.

Marketing to millennials

Start by delivering value and building trust, and then add a splash of idealism.

America and the US$170 billion opportunity

Calling for a national strategy for international education in the US.

Send better email

Some great tips and examples from outside the world of education for creating and managing high-performing email campaigns.

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