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Market intelligence for international student recruitment from ICEF

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Political uncertainty in Thailand slows planned education reforms

Political uncertainty in Thailand slows planned education reforms

In the wake of the spring 2014 coup that installed a military junta in power, Thailand’s much-touted education reforms remain a work in progress. Despite significant government investments...

Managing negative feedback on social media

Managing negative feedback on social media

International education is one of the industry sectors most heavily dependent on, and enabled by, social media and the Internet. It can’t help but be, given that prospective...

Facebook is still top social network but other platforms are growing faster

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking behaviours and engagement...

Game on! Consumer empowerment and gamification in international recruitment marketing

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...

Arabic language studies booming in the US

Arabic language studies booming in the US

The Modern Language Association (MLA) reports that foreign language study is on the rise in the US, with enrolment in language courses at colleges and universities growing 12.9%...

Did growth in outbound Chinese mobility really slow in 2013?

China is by far the world’s largest source market for international students. Chinese students account for 32% of international enrolment in Canada, 29% of all foreign students in...

Signs of continuing growth in Ecuador

Ecuador is emerging as an increasingly interesting Latin American market for international recruiters and educators. There are at least two reasons why: Ecuador’s real GDP growth in 2014...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....

Eighth annual Agent Barometer survey gathers insights from 104 countries

The results from the 2014 installment of the ICEF i-graduate Agent Barometer – the most comprehensive survey of education agents regarding their perspectives on the international education markets...

Number of Vietnamese students abroad up 15% in 2013

We have published two significant updates on Vietnam over the past 18 months. The first, a guest post from market specialist and international educator Dr Mark Ashwill, provides...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...

Outbound mobility gathering steam in the Philippines

The number of Philippine students studying abroad is up sharply in recent years, fuelled by a rapidly growing economy, high levels of youth unemployment, strong outbound migration, and...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed to generate a...

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate a wide-ranging field...

How do you look to prospective students online?

Editor’s note: The original version of this post has been updated to remove material attributed to Alice Králová at Ms Králová’s request. What kind of experience are prospective international...

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