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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Growing questions about the business model for higher education in the US

...from single-sex to coeducational in the late 20th century), has begun campaigns to enrol armed forces veterans. And many schools are now more aggressive in marketing their programmes...

South Korean student mobility takes a dip

...teaching English). This further suggests that South Koreans gravitate toward models of success. Universities might consider promoting successful alumni in their marketing, and utilising elite imaging to appeal...

Ireland: temporary visa measures for language students and a plan for recovery

...matters evolve in our national response to the COVID-19 pandemic.” These latest developments unfold amid growing concern for the future of the ELT sector in Ireland. The peak...

Ireland: ELT student numbers down but weeks reach a record high

...5%. These are among the key findings from the English Language Training 2018 Student Profile report released in April 2019 by Marketing English in Ireland (MEI), the country’s...

Survey confirms that vaccination rollouts are influencing student choice

...leading destinations. QS notes that UK universities should leverage their country’s vaccination success in their marketing communications: “It is vital that universities are able to leverage the benefits...

Language enrolment in Spain dropped by more than 60% during COVID but recovery expected in 2022

...please see: “Spanish universities detail pandemic impacts and strategies for 2020/21“ “Changing tactics: How destination marketing organisations are adapting during the pandemic“ “ICEF Podcast: Is studying in English...

UK moves to simplify visas for Chinese visitors

...for well-prepared British brands.” Jeremy Gordon of China Edge advised UK businesses to get more sophisticated in their marketing to wealthy Chinese visitors: “There is much more that...

Small but mighty: Malta packs a punch in quality language education

...to the schools to help them offer a good product, but also to aid their marketing efforts. Malta does not just offer a sand-and-sun study destination; the quality...

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