Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Five for Friday

...governments and consumers) is rising steeply in many markets, such as Indonesia, Argentina, Guatemala, and Brazil. Mobile marketing We’ll sign off for the week with a fun infographic...

Foreign enrolment in German universities reaches record high

...is also the result of our global information and marketing activities for higher education in Germany,” said DAAD President Margret Wintermantel. DAAD maintains a network of 70 branch...

Cloudy outlook for 2+2 programmes in China

The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), a technology, marketing, and consulting firm specialising in international student enrolment....

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

A year of ICEF Monitor in one post: 2013 in review

...potential new sources of competitive advantage for our readers this year. Popular features included posts on student testimonials, alumni engagement, marketing to parents, and content marketing. We also...

Beyond forecasting: how to use scenario planning to map the future

...envisage alternative future terrains, they can craft more flexible marketing strategies today. What is scenario planning? Planning for the future? Of course you are. We all are. But...

Sweden introduces new work and immigration opportunities for foreign graduates

...student scholarships to help defray the new costs. In addition, several Swedish universities intensified their international recruitment efforts. The combination of scholarships and marketing showed signs of prompting...

Explosive growth of social video opens new channel for student recruiters

...to factor more prominently in social marketing strategies for student recruitment. There are two major social video platforms in the market today, each of which is owned by...

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