...pay attention to marketing KPIs? There are three reasons why marketing data deserves your attention, even if you do not have a background in marketing. 1. It’s a...
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Prospective students are increasingly using AI tools to research universities. That shift is already reshaping visibility, content strategy and measurement. But the more consequential change may be happening...
The following is a guest post contributed by Guus Goorts, a Netherlands-based education marketing coach who helps universities and schools improve student recruitment through audits, training and coaching....
...This is radically changing the way students decide what to study, and it is prompting institutions to review their programming, curricula, and marketing. Educational agents, too, are noticing...
...aunt’s birthday or similar event!” The report emphasises that including parents in campaigns, webinars, discussions, etc. is as important as marketing directed at students themselves. “You have to...
...importance of strong communications, website content, and social media posts clarifying visa information for international students. If partnering with agents, institutions will also need to make sure they...
...highlighted in Chart 6, below. Introducing new programmes; diversifying/expanding geographically; executing strong branding/marketing; and offering financial incentives and scholarships were the most cited institution-led initiatives. In addition, a...
France directs universities to charge higher tuition fees to non-EU students starting September 2026
...protest state underfunding, chanting slogans such as “Universities in ruins, science in peril.” New protests are scheduled for May 1, and the student unions will reiterate their contention...