...pay attention to marketing KPIs? There are three reasons why marketing data deserves your attention, even if you do not have a background in marketing. 1. It’s a...
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Prospective students are increasingly using AI tools to research universities. That shift is already reshaping visibility, content strategy and measurement. But the more consequential change may be happening...
The following is a guest post contributed by Guus Goorts, a Netherlands-based education marketing coach who helps universities and schools improve student recruitment through audits, training and coaching....
...be leveraged in marketing campaigns to this market, alongside other attractions such as Australia’s high-quality institutions.” However, there is a high degree of price-sensitivity in Mexico regarding study...
...Entrant] rather than lose applicants outright. In the short term, institutions recruiting heavily from India, Nepal and Bangladesh will need emergency marketing in lower-risk regions such as Southeast...
...some universities in the US are leaning into this in their marketing and programme design. They are boldly countering the narrative that the humanities are useless with an...
...Allows for precise targeting of the students who are the best suited for programmes, campus, admission requirements, and visa settings. Rather than a marketing channel, this approach –...
...popularity as a study destination. Our hosts are then joined by Tim O’Brien – Senior Vice President of New Partner Development with INTO University Partnerships – and Education...