Market intelligence for international student recruitment from ICEF

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Introducing the ICEF Exchange podcast

Our new podcast, ICEF Exchange, launched today and we are very excited to share the first episode with you.  Like ICEF Monitor, ICEF Exchange is focused on sharing ideas, best...

Tracking student intent for study abroad through April

Will international students follow through on their study abroad plans for this year and next? That is the question at the heart of the enrolment modelling efforts currently...

COVID-19: Social media engagement is up and so is interest in learning online

The COVID-19 pandemic has rocked businesses and economies all over the world and derailed the study plans of millions of students. But educators, agents, and students alike are...

Virtual campus tours take on new importance during travel restrictions

As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think that international students aren’t actively researching countries and institutions right...

Survey measures the expected impacts of COVID-19 across education sectors and regions

A broad survey of education executives conducted in March shows that concern is widespread that COVID-19 and its societal and economic effects will be damaging in the short...

Using Google Ads for international recruitment: Measuring results with key indicators

The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...

Coronavirus update: Economic and mobility impacts will depend on how long the outbreak persists

Despite the efforts of the Chinese government to contain the spread of the novel coronavirus, which the World Health Organisation (WHO) has now named Covid-19, there has been...

The peer-to-peer effect in international student recruitment

A new study by Intead and Unibuddy – a platform that more than 200 universities around the world are using to enable peer-to-peer interactions – reveals that prospective...

Instagram’s profound effect on travel destination choice

One of the biggest subject niches on Instagram is travel, and new research is showing that travel posts are dramatically affecting...

Slower growth in new MOOC degrees but online learning is alive and well

Roughly 10 million more learners were enrolled in MOOCs in 2019 than in 2018, leading to an estimated global enrolment...

Affordability a top concern for South American and Mexican students

Intead has released a special edition report on emerging markets as part of their research series in collaboration with FPP EDU Media (Know Your Neighborhood, which aims to...

Africa ascending: The demographic juggernaut driving student mobility in the 21st century

The following feature article marks the first instalment of a special series on emerging markets in Africa, and has been adapted for publication here from the 2019 edition...

Closer to home: Intra-regional mobility in Asia

The following feature article is adapted from the 2019 edition of ICEF Insights magazine. The complete issue is available to download now. For the past decade, the outflow...

ELT sector in the UK stable in summer 2019

Total student weeks were up modestly for the junior segment but there was a small decrease in the adult segment in Q3 2019...

2019 Agent Barometer: Optimism for year ahead and insights on destination preferences

The 2019 survey sampled the largest number of qualified agents ever in a record number of countries...

New horizons: Selecting new markets and welcoming students from them

Identifying new recruitment markets can often start by looking more closely at students already on campus from emerging...

Comparing parent and student perceptions of leading study destinations

International students and their parents collaborate in deciding where and what programmes students will enroll in, with parents...

Stealth applicants and the role of the institutional website

Data released earlier this year reveals that the vast majority of international students never make contact with the university, college, or school they apply to and receive offers...

Recruiting from Indonesia in a context of increased competition

The number of Indonesian students abroad is growing, and these students are considering a wider variety of destinations...

The opportunity of student comments on Instagram

With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform is a must...