With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....
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Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...
With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....
The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...
It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...
Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for education marketers. The...
Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for adults shirking their...
New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. In 2013, the government invested an...