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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

From prospects to enrolments: direct marketing in international recruitment

...segment your list. Segmenting lists is a key aspect of direct marketing to students because it helps to make the marketing offer more specific, and more tailored to...

Survey points to growing role for digital in international recruitment

...marketing teams in the UK pointed to a growing shift away from traditional channels – notably print advertising and directories – in favour of online marketing and open...

Incorporating experiential marketing in international recruitment

...be a part of it. It’s going from push content to participative content.” Steve Stoute, founder and CEO of marketing agency Translation, told CMO.com: “In order for something...

Reaching international students in 2021: more social, longer videos, and faster responses

...KPMG Don’t step back from international recruiting As much chaos as COVID has introduced to marketing budgets everywhere, now is not the time to dial down international marketing...

What a widening TikTok ban could mean for international student recruitment

...vertical video–esque element. We know that, at least, that type of content is working.” Similarly, AdRoll advises marketers to “ensure the content you’re creating for TikTok could also...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...

A year of ICEF Monitor in one post: 2013 in review

...potential new sources of competitive advantage for our readers this year. Popular features included posts on student testimonials, alumni engagement, marketing to parents, and content marketing. We also...

AI is here…Are you ready?

...will use this latest release to automatically translate their content into multiple languages. That latest ChatGPT release serves to further stress the point that if you can convert...

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