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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for education marketers. The...

Play to win with game strategy in recruitment marketing

Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for adults shirking their...

New Zealand rolls out marketing campaign and new visa services

New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. In 2013, the government invested an...

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