Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a...
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If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area of innovation in...
What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms and online tactics,...
Edudemic has posted a fascinating presentation from international research agency Millward Brown featuring their 12 digital predictions for 2012. By now, we’re all (almost) used to the dizzying...
Changes in UK higher education sector funding means that even the most venerable institutions are having to compete more aggressively for sources of revenue. This competition is especially...
Now that you have a handle on the web, do you ever feel like mobile is the next big learning curve you will need to climb up to...
Whatever you can do or dream you can, begin it. Begin it. Boldness has genius, power and magic in it. Begin it now. — Goethe The US-based public...
Year in review? Do we have to? We might all feel a certain reluctance to revisit the year just past, what with its turbulent politics, more apparent climate...