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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Posting effectively on Facebook: the art of listening

The following is a guest post by Jessica Winters, owner of jLink Marketing and Coordinator Marketing & Social Media at the University of Groningen in the Netherlands. One...

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social media, content marketing,...

Building better landing pages for international student recruitment

The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the magazine is freely available to download. There’s a good chance...

The art of the short: Viral video for international student recruitment

The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the magazine is freely available to download. TikTok’s massive popularity shows...

The impact of immigration settings, affordability, and job opportunities on international students’ study abroad decisions

New research underlines the extent to which international students look closely at work opportunities and immigration policy in general when comparing destinations for study abroad. By extension, the...

Irish ELT sector continues to exceed pre-pandemic levels of business

The Irish English-language sector continues to expand, with business in 2023 once again surpassing performance before the pandemic, according to Marketing English in Ireland (MEI), the leading association...

Market snapshot: A guide to international student recruitment in Vietnam

FAST FACTS Capital: Hanoi Population: 99,200 million (2024) Youth population: 17% of the population is aged 17–25 Median age: 31.6 GDP: US$469.6 billion (2024) Currency: Vietnamese dong (VND)...

Market snapshot: The international student market in Türkiye

FAST FACTS Capital: Ankara Population: 86 million (2024) – the world’s 18th largest GDP: US$905.84 billion Currency: Turkish lira (TRY) Language: Turkish Main language of instruction: Turkish, but...

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