Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Japan: Japanese proficiency essential for foreign graduates staying on to work

...helped to raise the visibility and cachet of Japan as a study abroad destination – not least because of the marketing campaigns enabled by the funding – but...

France directs universities to charge higher tuition fees to non-EU students starting September 2026

...protest state underfunding, chanting slogans such as “Universities in ruins, science in peril.” New protests are scheduled for May 1, and the student unions will reiterate their contention...

A common challenge: Strengthening student confidence in the ROI of study abroad

...want to stay in the host country and be perfectly content to find a good job at home or in another country. Identifying employers who are open to...

Mexico: A personalised, supportive approach is the key to success in this growing study abroad market

...be leveraged in marketing campaigns to this market, alongside other attractions such as Australia’s high-quality institutions.” However, there is a high degree of price-sensitivity in Mexico regarding study...

Australia: Student visa refusal rates reach record high amid weakening demand from China

...Entrant] rather than lose applicants outright. In the short term, institutions recruiting heavily from India, Nepal and Bangladesh will need emergency marketing in lower-risk regions such as Southeast...

How is the rapid adoption of AI affecting international students’ career and programme planning?

...some universities in the US are leaning into this in their marketing and programme design. They are boldly countering the narrative that the humanities are useless with an...

Rethinking international recruitment: How to enrol best-fit students while ensuring integrity and compliance

...Allows for precise targeting of the students who are the best suited for programmes, campus, admission requirements, and visa settings. Rather than a marketing channel, this approach –...

ICEF Podcast: Students are switching to AI for search. Are you ready?

...popularity as a study destination. Our hosts are then joined by Tim O’Brien – Senior Vice President of New Partner Development with INTO University Partnerships – and Education...

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