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Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for education marketers. The...

Play to win with game strategy in recruitment marketing

Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for adults shirking their...

New Zealand rolls out marketing campaign and new visa services

New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. In 2013, the government invested an...

What colour is your marketing? The psychological impact of colour

A recent post from ICEF Monitor touches on the impact of colour in marketing. It examines A/B testing, which involves an A version (the control) and a B...

Is that funny? Using humour in international recruitment marketing

We could have spent April 1 – otherwise known as April Fools’ Day in many parts of the world – trying to convince you that the liberal use...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the new online channels...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of Internet traffic claimed...

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business – including educators and...

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a...

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area of innovation in...

Stretch your marketing budget with online and social networks, but don’t forget the basics

What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms and online tactics,...

The next wave of social media marketing: explosive growth in photo sharing

In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible. This, and the...

12 ways in which online marketing will change this year

Edudemic has posted a fascinating presentation from international research agency Millward Brown featuring their 12 digital predictions for 2012. By now, we’re all (almost) used to the dizzying...

Social media as a marketing tool – who does it best?

Changes in UK higher education sector funding means that even the most venerable institutions are having to compete more aggressively for sources of revenue. This competition is especially...

There’s no mobile web, there’s only content

Now that you have a handle on the web, do you ever feel like mobile is the next big learning curve you will need to climb up to...

Boldness and magic in education marketing

Whatever you can do or dream you can, begin it. Begin it. Boldness has genius, power and magic in it. Begin it now. — Goethe The US-based public...

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 – seek out information...

Early lessons from moving ELT online: start with what makes your school special

In the early months of this year, a growing web of public health measures and international travel restrictions arising from the COVID-19 pandemic caused English language schools to...