Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Western universities expanding joint ventures in China

...Chason, assistant director of marketing at Shanghai’s China Europe International Business School, in a recent interview with BusinessBecause.com. This expansion of foreign-Sino partnerships connects as well to two...

International student enrolment strengthening in New Zealand

...Zealand’s education marketing is highly coordinated at the national level and the government continues to demonstrate its commitment to boosting the competitiveness of the sector. ENZ notes in...

Is that funny? Using humour in international recruitment marketing

...to, or fall back to more culturally neutral marketing messages when in doubt. The key here, as in most aspects of marketing, is to be true to your...

International panel maps technology trends that will impact education in next five years

...quality of content and contributions,” say the Horizons authors. Certainly, the use of social media is exploding worldwide, across all demographics, and with profound implications for media consumption,...

What colour is your marketing? The psychological impact of colour

...effective global marketing strategies, and the cultural values, marketing objectives and desired customer relationship levels would dictate the choice of colour in corporate and marketing communications in the...

OECD releases detailed study of global education trends for 2014

...and associated marketing and policies (e.g., tuition, immigration) – is increasingly a factor in international students’ decisions as to where to study abroad. So: “A large proportion of...

Mapping the geography of international students in the US

...marketing); The top global source countries for different types of degrees. Staying to work after graduation The Optional Practical Training (OPT) programme, which allows international students on F-1...

Show me: Students want evidence their degree will lead to success

...define and measure student success is being discussed. Today’s article will look at one such discussion (in Canada) and then point to concrete best practices in marketing and...

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