Market intelligence for international student recruitment from ICEF

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South & Central America Page 9 of 45

 The enrolment funnel: Better results start with the prospects you already have

The enrolment funnel: Better results start with the prospects you already have

The pool of prospective students is getting larger all the time for many schools and institutions. The Internet appears to be a big factor in this trend, in...

 Turning the tables on conventional thinking with anti-marketing

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...

 The growing importance of alternative credentials

The growing importance of alternative credentials

The emergence of non-traditional qualifications – also know as alternative credentials – has changed the higher education landscape in recent years, impacting curriculum delivery and posing a challenge...

 Start with great content: Building trust and engagement through content marketing

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

 MBA under pressure: The changing context of advanced business programmes

MBA under pressure: The changing context of advanced business programmes

The Master of Business Administration (MBA) degree has long been the gold standard for those aspiring to the most prestigious corner offices of leading corporations and financial institutions....

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships with student recruitment...

New study highlights global language travel trends and the role of agents

Two million people travel abroad every year with the primary purpose of learning a foreign language. About two-thirds study English and those enrolments are heavily concentrated in the...

The promise and challenge of technology in language learning

Many language schools are thinking about innovation these days. Innovation – in terms of programmes, student services, or any other aspect of the student experience – can be...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

Strategic risk management in international student recruitment

“It’s really all about trying to understand the ‘what if’ scenarios,” says Pamela Barrett. “Any organisation that is operating internationally will operate in a field where there is...

Where the devices are: New study updates global stats on Internet usage

People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a little English: regardless...

Marketing languages other than English

A lingua franca is a bridge language, sometimes called a trading language, in that it is used to support communication between people who don’t share a native language....

How to engage the international schools sector for higher education recruitment

The K-12 English-medium international schools market is now considered a crucial sector for the world’s higher education institutions. The aspirations of pupils that go to these schools and...

Research consistently finds better employment outcomes for tertiary graduates

In the wake of the global economic crisis, and in the midst of widespread calls for stronger linkages between postsecondary programmes and labour market requirements, we see a...