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 Chinese enrolment in the US shifting increasingly to undergraduate studies

Chinese enrolment in the US shifting increasingly to undergraduate studies

Chinese students are flocking to American higher education institutions. According to the latest Open Doors data from the Institute of International Education (IIE), 274,439 students from China studied...

 Start with great content: Building trust and engagement through content marketing

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

 Australian anti-corruption commission highlights risks and best practices in international recruitment

Australian anti-corruption commission highlights risks and best practices in international recruitment

A recent report from Australia’s New South Wales Independent Commission Against Corruption (ICAC) has touched off considerable debate in Australia as to the incidence of fraud in international...

 Research paints a clearer picture of international secondary students in the US

Research paints a clearer picture of international secondary students in the US

A July 2014 report commissioned by the Center for Academic Mobility Research and Impact at the Institute for International Education (IIE) finds that the number of inbound international...

 Leading with the destination: A case study in location-based marketing

Leading with the destination: A case study in location-based marketing

Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have made the lure...

MBA under pressure: The changing context of advanced business programmes

The Master of Business Administration (MBA) degree has long been the gold standard for those aspiring to the most prestigious corner offices of leading corporations and financial institutions....

UK educators rally following Conservative election win

The Conservative and Labour parties were projected to battle to a very narrow election result in this month’s general election in the UK. In the end, it wasn’t...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships with student recruitment...

The factors driving international student mobility to and from Turkey

Last year ICEF Monitor reported on Turkey’s ambition to become an international education hub and host 150,000 foreign students by 2020. This ambition is only growing. Serdar Gündoğan,...

Malaysia releases landmark education blueprint

Malaysia’s commitment to being a world-class knowledge economy – and a regional education hub – received a boost this month with the launch of a new higher education...

English skills a key for mobility and employment in the Middle East and North Africa

The Middle East and North Africa (MENA) region has the world’s most youthful population… and the highest youth unemployment rates. A growing body of research is pointing to...

Egypt aims to quadruple international enrolment

The Egyptian government recently announced plans to increase the number of international students enrolled in the country and to market itself as a regional international education hub catering...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

Strategies for a challenging year in Russia

Russia has been an important growth market for outbound in recent years, both for travel generally and for student travel in particular. The ITB World Travel Trends Report...