Market intelligence for international student recruitment from ICEF

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 Managing negative feedback on social media

Managing negative feedback on social media

International education is one of the industry sectors most heavily dependent on, and enabled by, social media and the Internet. It can’t help but be, given that prospective...

 2014 in review: The year’s most popular items from ICEF Monitor

2014 in review: The year’s most popular items from ICEF Monitor

We are closing out 2014 by carrying on a tradition that we began in 2013: a review of our must-read posts from the past year. We’ve gathered the...

 Market Snapshot: Angola

Market Snapshot: Angola

Perched along the southwest coast of Africa, Angola is a country that had conjured up images of a decades-long civil war, and a nation struggling with the aftermath...

 Facebook is still top social network but other platforms are growing faster

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking behaviours and engagement...

 Game on! Consumer empowerment and gamification in international recruitment marketing

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...

Did growth in outbound Chinese mobility really slow in 2013?

China is by far the world’s largest source market for international students. Chinese students account for 32% of international enrolment in Canada, 29% of all foreign students in...

Online or offline, the travel sector blurs all the lines

Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for corresponding student mobility...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....

Outbound mobility gathering steam in the Philippines

The number of Philippine students studying abroad is up sharply in recent years, fuelled by a rapidly growing economy, high levels of youth unemployment, strong outbound migration, and...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed to generate a...

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate a wide-ranging field...

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...

How do you look to prospective students online?

Editor’s note: The original version of this post has been updated to remove material attributed to Alice Králová at Ms Králová’s request. What kind of experience are prospective international...

Market Snapshot: Kazakhstan

Kazakhstan is the world’s largest landlocked country, strategically located between Russia, China, Kyrgyzstan, Uzbekistan, Turkmenistan, and a strip of the Caspian Sea. With a population of just over...

Thinking strategy? Think big

September is a busy time of year for many of us in the industry, and the Association of Language Travel Organisations (ALTO) got their members off to a...