Market intelligence for international student recruitment from ICEF

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 New Zealand’s international enrolment up 13% in 2014; growth continuing this year

New Zealand’s international enrolment up 13% in 2014; growth continuing this year

New data from Education New Zealand provides the final word on a strong 2014 for the country’s international education sector. International student numbers were up 13% over 2013...

 Report: Saudi language study in the US to be capped at six months

Report: Saudi language study in the US to be capped at six months

Every major English-speaking study destination has a keen interest in international student enrolment in its Intensive English Programmes (IEPs). IEPs are both a significant international education segment in...

 Record-high English language enrolment in Australia

Record-high English language enrolment in Australia

Australia’s surging ELICOS (English Language Intensive Courses for Overseas Students) sector saw another strong year of enrolment growth last year, and the latest data suggests the trend is...

 Strong growth in Japan’s foreign enrolment in 2014

Strong growth in Japan’s foreign enrolment in 2014

After three years of minimal or no growth, Japan saw a notable spike in its foreign enrolment last year. The latest figures from the Japan Student Services Organisation...

 Canada: language enrolment up in 2014 but losing market share

Canada: language enrolment up in 2014 but losing market share

A national survey released today shows that enrolment in Canadian language programmes increased marginally between 2013 and 2014. This follows a notable decline from 2012 to 2013 and,...

International students return net benefit of £2.3 billion to London universities

London has more top-ranked universities than any other city in the world, and it consequently is a magnet for international students. A new report produced by the UK-based...

Leading with the destination: A case study in location-based marketing

Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have made the lure...

English language programmes in Malta report steady growth for 2014

Malta’s English Language Teaching (ELT) sector has recorded a healthy increase in student numbers and student weeks for 2014. A new study commissioned by FELTOM (Federation of English...

Where Swiss students are going in 2015 and why

Of the roughly 40,000 Swiss students who go abroad to study every year, the vast majority choose language programmes. Studying a language in another country is a longstanding...

German language study on the rise worldwide

By population of native speakers, German is the 10th most-widely spoken language in the world. But when measured in terms of economic impact – that is, by the...

New study highlights global language travel trends and the role of agents

Two million people travel abroad every year with the primary purpose of learning a foreign language. About two-thirds study English and those enrolments are heavily concentrated in the...

The promise and challenge of technology in language learning

Many language schools are thinking about innovation these days. Innovation – in terms of programmes, student services, or any other aspect of the student experience – can be...

Strategies for a challenging year in Russia

Russia has been an important growth market for outbound in recent years, both for travel generally and for student travel in particular. The ITB World Travel Trends Report...

Wholesale changes for Japanese education arising from globalisation and demographics

Japan’s education system is on the cusp of significant change as the country’s schools and institutions continue to adapt to sweeping globalisation initiatives and the pressures of a...

Marketing languages other than English

A lingua franca is a bridge language, sometimes called a trading language, in that it is used to support communication between people who don’t share a native language....