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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Chaney report sets out measures to strengthen Australian international education sector

...immediate boost has appeared in the form of a major youth marketing campaign from Tourism Australia. New report released A new report commissioned by the Australian government on...

Mobile and social media key to reaching Chinese consumers

...Tail, a digital marketing consultancy for the travel industry, provided some interesting insights on media platforms and consumer behaviour for China’s booming travel market. The piece is oriented...

Where are you? The importance of location in international recruiting

...is relatively unknown, using location-based selling points can be a major boost for recruitment efforts. One of the best examples we have seen of destination marketing is the...

Study calls for focus on student satisfaction to boost recruitment

...efforts. “HEIs are using similar positioning strategies aimed at boosting prestige, [however, the study results] point to a common weakness in HEIs’ marketing strategies. For instance, a university...

Insider tips on student recruitment in Bahrain

...is in marketing itself in Bahrain.” Finally, Ms Abdulla discusses how to market to Bahraini students and parents  – which marketing messages will resonate with each audience –...

UK ELT sector calls for government action to ease post-Brexit impacts

...should be joined by ambitious targets for all parts of the UK’s international education system, including ELT. “Support our international UK ELT marketing efforts.” This is a call...

UK ELT: Student numbers and weeks up in 2022 but still below pre-pandemic levels

...the government, and their targeted marketing efforts in prospective target markets.”   Jodie Gray, chief executive of English UK, notes that changes to the UK’s immigration system since...

Mystery shopper experiment reveals best practices in communication strategies

...solutions marketing company based in the US. Mayers explains how Intead conducted a mystery shopper experiment in which a Chinese staff member at Intead posed as a prospective...

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