...of new marketing approaches that some have grouped under the umbrella term “anti-marketing.” There are different ideas afoot as to what it really means but if you boil...
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We are pleased to present the following guest post from Anne Keeling, who handles media relations and marketing for The International School Consultancy (ISC), a marketing intelligence and...
...of sustained marketing and recruitment. Several Swedish institutions began recruiting more actively in the wake of the 2011 fee change and their efforts have been rewarded in the...
...with rising costs is also limited in its ability to invest for the future. That college is less able to mount a new marketing effort, build new programmes,...
We continue our From the Field series today with a feature video interview with David Hooser, president of US-based Franklin Virtual High School (FVHS). The range and breadth...
...50:50 revenue split between institution and OPM. This is of course a contentious aspect of such deals. The large revenue share to OPMs is justified by the risk...
...platforms and mobile devices, we continued to see more research evidence this year as to the importance of digital marketing. This was certainly the case in this year’s...
...programme. Video delivers the best ROI Some estimates have it that nearly three-quarters of all Internet traffic in 2017 will be video, as video content increasingly becomes a...