Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Five for Friday

...programme. Video delivers the best ROI Some estimates have it that nearly three-quarters of all Internet traffic in 2017 will be video, as video content increasingly becomes a...

Homeward bound: The growing global investment in student housing

...services, marketing, recruitment), education technology, professional training, and, increasingly, the provision and management of student housing. Private investment in student housing – both on-campus and off, and both...

Pleased to meet you: The business case for face-to-face

...business, found that: “Usually we can completely ignore the content of discussions and use only the visible social signals to predict the outcome of a negotiation or a...

India’s employability challenge

...learning which compound the problems include: Outdated, rigid curricula and the absence of employer engagement in course content and skills development. Pedagogies and assessment are focused on input...

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....

Myanmar opening up to foreign investment and international education

...report points again to the increasing presence of international schools in Yangon but also to a growing infrastructure and marketing effort for study abroad. “Now, some educational organisations...

Building a winning brand through customer experience design

...it brings with it a different level of understanding of the relationship between brands and customers. Beyond product features, price, marketing messages, and service experience, customer experience is...

When it comes to rankings, students really want to know about employment

...on employment rates. For universities, this is further confirmation of the importance of employment outcomes for today’s students, with implications for both service provision and marketing messages.” Putting...

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