Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Sweden’s international student numbers up for the first time since 2011

...of sustained marketing and recruitment. Several Swedish institutions began recruiting more actively in the wake of the 2011 fee change and their efforts have been rewarded in the...

Small US colleges feeling the squeeze from “soft” tuition revenues

...with rising costs is also limited in its ability to invest for the future. That college is less able to mount a new marketing effort, build new programmes,...

Private partners helping to drive growth of US higher education online

...50:50 revenue split between institution and OPM. This is of course a contentious aspect of such deals. The large revenue share to OPMs is justified by the risk...

Marketing and recruitment for online high school programmes

We continue our From the Field series today with a feature video interview with David Hooser, president of US-based Franklin Virtual High School (FVHS). The range and breadth...

2015 in review: The most-read and must-reads from the year

...platforms and mobile devices, we continued to see more research evidence this year as to the importance of digital marketing. This was certainly the case in this year’s...

Five for Friday

...programme. Video delivers the best ROI Some estimates have it that nearly three-quarters of all Internet traffic in 2017 will be video, as video content increasingly becomes a...

Homeward bound: The growing global investment in student housing

...services, marketing, recruitment), education technology, professional training, and, increasingly, the provision and management of student housing. Private investment in student housing – both on-campus and off, and both...

Pleased to meet you: The business case for face-to-face

...business, found that: “Usually we can completely ignore the content of discussions and use only the visible social signals to predict the outcome of a negotiation or a...

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