Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

...51%. Agent ranking of selected marketing packages and offers. Source: 2015 ICEF i-graduate Agent Barometer A further set of questions exploring marketing supports related to people and staff...

Under pressure: Changing markets and the evolution of the university

...is one example of top-notch destination marketing, while universities in Málaga, Spain are leveraging their beautiful historic city. Destination marketing can offer a powerful competitive advantage for universities...

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. The global marketing toolkit...

Mapping technological change in higher education through 2020

...already underway. The report uses the example of marketing students at Indiana University using Instagram to explore and share successful campaign ideas, and also looks at cases where...

UK’s English Language Teaching sector worth £1.2 billion

...words, the UK has been losing ground over this period while other major destinations, notably the US and Australia, have registered real growth. Attendees at the recent English...

“Lively debate” could see foreign students excluded from net migration targets in the UK

...which [international students] come and study and then leave.” Indeed, the inclusion of international students in net migration counts has been a contentious policy for some time, with...

New study maps important shifts in international undergraduate enrolment

...too has taken steps in terms of policy and coordinated marketing in major education markets in recent years. The HE International Unit characterises the US as a “sleeping...

Scholarships creating a culture of study abroad in Saudi Arabia

...a list which is categorised by state and school and [visa status].” Mr Abdelhafez also highlights the importance of online marketing in Arabic as well as attending the International...

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