...sets out a much more integrated marketing approach that links ELT and post-secondary education more strongly via a coordinated approach to international recruitment. “The consultation process in the...
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...jointly governed and jointly delivered programmes where the content is accredited by the university’s own accreditation and the ESL accredited by ACCET or CEA?” Another grey area concerns...
...aims to account for both relatively straightforward inputs, such as staff salaries, travel costs, or other direct marketing spending along with staff time invested in marketing and recruitment....
...rights for international students), coordinated destination marketing campaigns, scholarship programmes, and intelligent strategies for the packaging of programmes and study pathways will be some of the factors countries...
We live in a world where messages, financial transactions, and digital content of all sorts can circle the globe with a click of a computer mouse or trackpad...
...to Inside Higher Ed: “Most colleges view marketing strictly as promotion and don’t involve marketing professionals where they are needed most: assisting in identifying demand for new programmes,...
...Smith, President of the Open College at Kaplan University (OCKU), “Technology is obliterating the old boundaries defined by the campus and its schedule … [A] content-rich world, accessible...
...for marketing and recruitment strategy. To make the concept more concrete, let’s narrow the frame to look just at agency relationships. Agreements between education agents and schools are...