Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

EU applications to UK higher education down 7% for 2017

...in the EU, seeing this as a huge advantage for them. They are redoubling their marketing efforts and see Brexit as posing a good opportunity for them to...

2016 Agent Barometer survey reveals important shifts in destination appeal and student perceptions

...for both undergraduate and postgraduate programmes Agent preferences and student concerns Agents continue to prioritise quick response times to inquiries and applications as the most important marketing tactic...

Anytime, anywhere: How online and mobile technologies are transforming language learning

...and claims not to have spent any of it on marketing. Rather, the company attributes its phenomenal growth curve to a highly engaging, gamified approach – all underpinned...

New Irish strategy sets ambitious goals for 2020

...sets out a much more integrated marketing approach that links ELT and post-secondary education more strongly via a coordinated approach to international recruitment. “The consultation process in the...

SEVP releases final guidance for ESL pathways in the US

...jointly governed and jointly delivered programmes where the content is accredited by the university’s own accreditation and the ESL accredited by ACCET or CEA?” Another grey area concerns...

Measuring the ROI of international student recruitment

...aims to account for both relatively straightforward inputs, such as staff salaries, travel costs, or other direct marketing spending along with staff time invested in marketing and recruitment....

Four megatrends that are changing the competitive landscape of international education

...rights for international students), coordinated destination marketing campaigns, scholarship programmes, and intelligent strategies for the packaging of programmes and study pathways will be some of the factors countries...

Imagining the digital future of academic records

We live in a world where messages, financial transactions, and digital content of all sorts can circle the globe with a click of a computer mouse or trackpad...

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