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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Generating and converting leads with Google Analytics

The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as individuals; it can be an excellent time for international student...

88 ways to recruit international students

As colleges and universities look to increase their international student enrolment and differentiate amongst global student audiences, focusing on value-added recruitment and orientation solutions that bring marketing to...

New report forecasts significant change in university business models

The only text on the opening page of Ernst & Young’s new University of the Future report is this: Over the next 10–15 years, the current public university...

Changing landscape for online education challenges for-profit providers

The entry of non-profit American university and college brands – particularly those with elite reputations – into online education is beginning to reshape the competitive landscape in US...

Beyond Facebook: Engaging with regional and local social networks

At this point, it is hard to imagine an international education institution not making use of social platforms to reach out to prospective students. Facebook is often preferred...

Canada Course for Education Agents launched in Berlin

Canada – increasingly popular among international students considering study abroad destinations – showed its commitment to seeing its education systems promoted well and accurately across the world this...

2012 Agent Barometer global survey results are in!

The ICEF i-graduate Agent Barometer, now in its sixth year, has elicited a record number of agent responses (1023 from 107 nationalities) for its 2012 edition, providing a...

Is technology the key change agent in higher education?

Last week, ICEF Monitor explored how technological changes are influencing student behaviour and student demands. Today, we follow up on these observations by looking at the popularity of...

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