...and this interesting article sets out some solid hooks that you can use to tell the story of your educational brand. Digital marketing in 2017 A review of...
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...Marketing and recruitment The overall increases in numbers are not only due to external factors as Spanish language schools have also expanded their international recruitment efforts. According to...
...the marketing efforts in the international education industry. One of the more unexpected results was that Gen Z students are not inclined to seek advice and guidance from...
...of video content. Effectively using Google Analytics as a marketing tool to track user behaviour – and monitor key performance or conversion metrics – and then using those observations to...
...in the EU,” adds Hobsons Marketing Director Paul Raybould. “The strategies that universities take to attract international students to the UK, or to new branch campuses overseas, should...
...Marketing Conference in London got an early glimpse of this phenomenon at work. The pound is off against the Euro by nearly 16% over the past year and about...
...it is clear as well that Russian agents want the institutions they represent to be directly engaged with marketing efforts in-country, whether that means education fairs, regional tours,...
...have an advantage in this competitive job market. In our second interview segment below, Mr Wagubi talks about effective international education marketing strategies for Uganda, focusing on Canada’s...