Market intelligence for international student recruitment from ICEF

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Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately, including the latest in digital trends, the keys to a welcoming website, and the growing numbers of foreign grads that are finding work after study in Japan.

Tell a good story

Storytelling is a tried and true strategy in branding and market positioning, and this interesting article sets out some solid hooks that you can use to tell the story of your educational brand.

Digital marketing in 2017

A review of five important trends that will influence digital marketing for higher education this year, including virtual reality, tracking social channels, and student services.

China cools on Taiwan

It has been a frosty year for China-Taiwan relations, and now reports indicate that the number of Chinese students in Taiwan has fallen off of late. For additional background on China’s connection to Taiwan as a study destination, please see our earlier report on the subject.

Your website is a welcome mat

International students have any number of concerns before they arrive at your institution or school. Will they fit in? How will they adjust to life in a new country or city? Here are some solid tips and examples for how your website can send strong signals that your campus is a safe and welcoming place.

Getting work in Japan

Japan is in the midst of a drive to increase its international student numbers, and the latest employment stats for foreign graduates won’t hurt a bit. This is an interesting example of an emerging destination taking concrete steps to boost foreign student employability.

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