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Market intelligence for international student recruitment from ICEF
3rd Mar 2017

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately, including the latest in digital trends, the keys to a welcoming website, and the growing numbers of foreign grads that are finding work after study in Japan.

Tell a good story

Storytelling is a tried and true strategy in branding and market positioning, and this interesting article sets out some solid hooks that you can use to tell the story of your educational brand.

Digital marketing in 2017

A review of five important trends that will influence digital marketing for higher education this year, including virtual reality, tracking social channels, and student services.

China cools on Taiwan

It has been a frosty year for China-Taiwan relations, and now reports indicate that the number of Chinese students in Taiwan has fallen off of late. For additional background on China’s connection to Taiwan as a study destination, please see our earlier report on the subject.

Your website is a welcome mat

International students have any number of concerns before they arrive at your institution or school. Will they fit in? How will they adjust to life in a new country or city? Here are some solid tips and examples for how your website can send strong signals that your campus is a safe and welcoming place.

Getting work in Japan

Japan is in the midst of a drive to increase its international student numbers, and the latest employment stats for foreign graduates won’t hurt a bit. This is an interesting example of an emerging destination taking concrete steps to boost foreign student employability.

Most Recent

  • Canada: Ontario’s cap implementation plan allocates nearly all study permit applications to public colleges and universities Read More
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  • Irish ELT sector continues to exceed pre-pandemic levels of business Read More

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Because you found this article interesting

Canada: Ontario’s cap implementation plan allocates nearly all study permit applications to public colleges and universities On 26 February 2024, the Government of Ontario – Canada’s most-populous province and host to just over half of...
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New Zealand’s international enrolment continued to recover in 2023 New Zealand’s international education sector welcomed significantly more students in 2023 than in 2022, according to data released...
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Irish ELT sector continues to exceed pre-pandemic levels of business The Irish English-language sector continues to expand, with business in 2023 once again surpassing performance before the pandemic,...
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Survey finds interest in study abroad remains high in Türkiye despite economic headwinds Results from a new survey that went out online to more than 1,000 Turks between the ages of...
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New analysis projects outbound student mobility across 30 student markets A new study suggests there is a strong link between global GDP growth and outbound student mobility levels,...
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Lessons from Denmark: The downside of limiting international student flows We need not look far this year for examples of how national governments in major student destinations are...
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Japanese universities to raise international student fees International students will now find it more expensive to study at many national universities in Japan. International students...
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Canada’s language training sector continues to strengthen amid new immigration settings By 2022, Canada’s language training sector had recovered to roughly 65% of pre-pandemic enrolments. While complete data for...
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