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Market intelligence for international student recruitment from ICEF
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3rd Mar 2017

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately, including the latest in digital trends, the keys to a welcoming website, and the growing numbers of foreign grads that are finding work after study in Japan.

Tell a good story

Storytelling is a tried and true strategy in branding and market positioning, and this interesting article sets out some solid hooks that you can use to tell the story of your educational brand.

Digital marketing in 2017

A review of five important trends that will influence digital marketing for higher education this year, including virtual reality, tracking social channels, and student services.

China cools on Taiwan

It has been a frosty year for China-Taiwan relations, and now reports indicate that the number of Chinese students in Taiwan has fallen off of late. For additional background on China’s connection to Taiwan as a study destination, please see our earlier report on the subject.

Your website is a welcome mat

International students have any number of concerns before they arrive at your institution or school. Will they fit in? How will they adjust to life in a new country or city? Here are some solid tips and examples for how your website can send strong signals that your campus is a safe and welcoming place.

Getting work in Japan

Japan is in the midst of a drive to increase its international student numbers, and the latest employment stats for foreign graduates won’t hurt a bit. This is an interesting example of an emerging destination taking concrete steps to boost foreign student employability.

Most Recent

  • Australia moves to curtail onshore “visa hopping” Read More
  • ICEF Podcast: The outlook for international education in the USA – live from NAFSA Read More
  • Canada’s Immigration Minister signals that changes are coming to post-study work rights Read More

Most Popular

  • Comparing student visa proof of funds requirements across 20 study destinations Read More
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Because you found this article interesting

Australia moves to curtail onshore “visa hopping” Australia’s Minister for Home Affairs Clare O’Neil announced today the next phase of implementation in the package of...
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ICEF Podcast: The outlook for international education in the USA – live from NAFSA Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some recent industry news, including an...
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Canada’s Immigration Minister signals that changes are coming to post-study work rights For more than 15 years now, international students have been able to come to Canada, complete any type...
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IDP investor guidance warns of market downturn through 2025 IDP Education is one the largest service providers in international education. As a publicly traded company on the...
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Number of English-taught degree programmes rises by 22% from 2021 to 2024 A new report from British Council and Studyportals, “Mapping English-taught Programmes Worldwide,” reveals that in 2024, there are...
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Prospect survey points to key factors in study abroad planning for 2024 A global survey of nearly 27,500 prospective international students provides some helpful insights on key decision points in...
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US launches new market diversification dashboard Given the need for new and better ways to collect and interpret data on international student movement, we...
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US ELT sector continues a gradual recovery Intensive English programmes (IEPs) in the United States are reporting more modest growth for 2023, after a post-pandemic...
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