Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Major MOOC providers shifting focus to fee-paying students

...students that are prepared to pay for online learning. “Originally, all MOOCs were offered as free courses,” says Class Central. “While content varied greatly from course to course,...

Year in review: What we learned in 2017

...marked by an increasing emphasis on national or regional strategies for international education. Such initiatives can be a trigger for investment in recruitment marketing and student services, and...

International school students considering a wider range of study abroad destinations

...university selection than country and brand today. Diane Glass is Commercial Director at ISC Research. ISC provides an online market information and communication tool for international undergraduate recruitment...

South Korea: Record growth in international student enrolment

...million) in 2015 to support the marketing and recruitment efforts of Korean universities; Funding for scholarship programmes for students from other Asian countries. Needless to say, it appears...

Five winning ways to reach students

...right. 1. Jump past the limits of educational marketing and be bold! Babson College, a business school in Massachusetts, oriented its marketing message around the general interests and...

Is your email mobile enough?

...in any marketing effort. The very means by which people read email is perhaps the best contemporary example of such a shift. Over the past several years, there has...

New report maps student expectations for language study

...and ease of application process were the most highly rated aspects overall. Students also indicated very high levels of satisfaction with course content, school appearance, and support services....

Report: UK Home Secretary pushing for removal of international students from net migration counts

The UK’s inclusion of international students in net migration statistics has often been contentious – and perhaps never more so than now. Media reports suggest that Prime Minister Theresa...

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