Market intelligence for international student recruitment from ICEF

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 Could you improve your recruitment results and student services through data mining?

Could you improve your recruitment results and student services through data mining?

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which would drop out...

 $200 million in international scholarships makes Iraq a viable emerging market

$200 million in international scholarships makes Iraq a viable emerging market

While countries like Saudi Arabia and UAE are among the primary sending markets in the Middle East, the rebuilding nation of Iraq is a strong secondary market. Foreign...

 Intense competition places new emphasis on branding

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica Group whitepaper, “Classifying...

 Incorporating experiential marketing in international recruitment

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area of innovation in...

 Private capital is helping to transform education

Private capital is helping to transform education

Look around at education sectors in many countries – and into every level and niche – and one characteristic is increasingly common: the presence of private funding and...

Country snapshot: United Arab Emirates

In countries like the US and UK, the higher education sector has always been a source of national pride and investment able to draw foreign students fairly naturally...

A field guide to international agent training courses

As more and more countries race to develop their knowledge economies, internationalise their education sectors, and encourage their young citizens to study abroad, the role of international education...

Trend alert: Optimistic outlook for educational travel in 2013

Youth travel accounts for 20% of the global travel industry, and so when ICEF Monitor wanted to know more about the sector, one of the first places we...

Trends shaping higher education in the Middle East and North Africa

Today we present our exclusive interview with Dr Derar Bal’awi, Regional Director for the MENA Region at International Group for Educational Consultancy (IGEC) based in Saudi Arabia. We...

Measuring student and agent performance

Nearly 200 delegates from around the world attended the fourth annual conference of the American International Recruitment Council (AIRC) last month in Miami. The event featured several workshops...

International branch campuses: this is the year to hit “pause” before “go”

The last couple of years have witnessed a rush of international branch campus openings (or other types of “foreign education outpost”). Already, some of these initiatives have met...

Turning international students into brand advocates

How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving the way for...

Coursera offers biometric-based ‘Verified Certificates’ for a fee, extends credential options for students

Most of us are familiar with biometric testing in the exam industry, but now, these identity validation techniques are also being used in the online education space with...

Generating and converting leads with Google Analytics

The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as individuals; it can be an excellent time for international student...

Stretch your marketing budget with online and social networks, but don’t forget the basics

What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms and online tactics,...