Market intelligence for international student recruitment from ICEF

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 Play to win with game strategy in recruitment marketing

Play to win with game strategy in recruitment marketing

Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for adults shirking their...

 Study provides new insights on the role of agents in Canadian education

Study provides new insights on the role of agents in Canadian education

A fascinating study on the use of educational agents in Canada has been released by the Council of Ministers of Education of Canada (CMEC). The study paints a...

 New survey highlights international students’ top priorities when considering where to study abroad

New survey highlights international students’ top priorities when considering where to study abroad

Hobsons recently released a new report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights...

 Surging global demand for digital language learning

Surging global demand for digital language learning

A series of recent market reports highlight that the demand for digital English language learning products is booming in global education markets. The research firm Ambient Insight reports...

 New Zealand rolls out marketing campaign and new visa services

New Zealand rolls out marketing campaign and new visa services

New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. In 2013, the government invested an...

Strategies for working with students with disabilities

Today we present a guest post from Rob Crawford, co-founder and CEO of the Life Development Institute (LDI) on the challenges educators face in helping students with disabilities...

Emerging markets key to Australia’s international enrolment goals

Australia has ambitious goals for international enrolment growth and aims to host as many as 660,000 students by 2020 – an increase of roughly 117,000 students, or 30%,...

Overwhelmed by tech options? You are not alone

The promise of technology in the workplace is that it will allow us to do more with less, to be more productive or, dream of dreams, to have...

2014 survey of British independent schools tracks expansion of overseas campuses

We reported last year on the dramatic growth in enrolment in international schools – that is, those primary and secondary schools that offer a curriculum different than that...

What colour is your marketing? The psychological impact of colour

A recent post from ICEF Monitor touches on the impact of colour in marketing. It examines A/B testing, which involves an A version (the control) and a B...

Secrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an often heard quote...

Is that funny? Using humour in international recruitment marketing

We could have spent April 1 – otherwise known as April Fools’ Day in many parts of the world – trying to convince you that the liberal use...

Enhancing the student experience with essential student services

Currently over 4.3 million students study at post-secondary institutions outside their home country. Whether you are a community college in Canada, a boarding school in Switzerland, a poly-tech...

Boosting Brazilian demand for long-term overseas study

It should come as no surprise that Brazil is on the minds of many. The country continues to emerge as a major world economy and is set to...

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to encourage students to...