online marketing

Points of contact: The most influential channels for prospective students

For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which...

2015 in review: The most-read and must-reads from the year

As we count down the final days of the year, let’s take a moment to look back over 2015 with our third annual review of...

New study maps important shifts in international undergraduate enrolment

A new report from the UK Higher Education International Unit describes a fast-growing market for international undergraduate students, one that has seen enrolment in major...

From the field: Scholarships creating a culture of study abroad in Saudi Arabia

Editor’s note: We are updating our video channels and the videos linked below are temporarily unavailable. Tens of thousands of Saudi students have gone abroad...

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing...

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

Results from the 2015 installment of the ICEF i-graduate Agent Barometer are now in, and this year education agents’ responses are significantly different in some...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the...

When it comes to rankings, students really want to know about employment

In the 2015/16 QS World University Rankings announced earlier this month, American universities command ten of the top 20 places compared to five British universities,...

Lessons from Silicon Valley: Growth hacking and international recruitment

Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective...

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