As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...
In the 2015/16 QS World University Rankings announced earlier this month, American universities command ten of the top 20 places compared to five British universities, two Singaporean universities,...
Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective on marketing as...
This is the age of the empowered consumer. The Internet – that great leveller of playing fields – makes it possible for each of us to get detailed...
This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We present them here...
A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about, and engage with...
Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...
There is more and more evidence to indicate that the time-worn trade in fake academic degrees is now operating on a new and increasingly international scale, thanks in...
Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...
This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We present them here...
The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...
Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have made the lure...
At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...
Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...
People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a little English: regardless...
