online marketing

New data reveals most searched-for study destinations

The body of research underlining the importance of online channels to international student recruitment is growing. Among the key findings we have reported in recent...

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. The...

Points of contact: The most influential channels for prospective students

For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which...

2015 in review: The most-read and must-reads from the year

As we count down the final days of the year, let’s take a moment to look back over 2015 with our third annual review of...

New study maps important shifts in international undergraduate enrolment

A new report from the UK Higher Education International Unit describes a fast-growing market for international undergraduate students, one that has seen enrolment in major...

From the field: Scholarships creating a culture of study abroad in Saudi Arabia

Editor’s note: We are updating our video channels and the videos linked below are temporarily unavailable. Tens of thousands of Saudi students have gone abroad...

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing...

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

Results from the 2015 installment of the ICEF i-graduate Agent Barometer are now in, and this year education agents’ responses are significantly different in some...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the...

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