Market intelligence for international student recruitment from ICEF

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Boosting Brazilian demand for long-term overseas study

Boosting Brazilian demand for long-term overseas study

It should come as no surprise that Brazil is on the minds of many. The country continues to emerge as a major world economy and is set to...

Test everything: the business case for A/B testing online

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to encourage students to...

Explosive growth of social video opens new channel for student recruiters

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet? The production and...

Demand for Spanish and ties to Latin America key for international education in Spain

Demand for Spanish and ties to Latin America key for international education in Spain

“Many millions of people all over the world are going to learn [Spanish]. The importance of Latin America really makes Spanish the second most important language worldwide.” —Antonio...

Beyond forecasting: how to use scenario planning to map the future

Beyond forecasting: how to use scenario planning to map the future

The following is a guest post by Woody Wade from Wade & Co, a management consultancy specialising in future scenario planning. More and more, educational institutions, associations, and...

France looks to education to help solve youth unemployment woes

Amid growing concerns about the economic situation of its young people, France is looking to the education sector to help address the country’s high youth unemployment rate. Youth...

Canada confirms new student visa regulations

Canada has just published revised regulations for its International Student Program (ISP), effectively concluding a process of consultation and regulatory reform that had unfolded over the past year....

Key policy issues afoot for US ESL providers

In the US, as in all English-speaking destination countries, Intensive English Programmes (IEPs) are often the first point of entry for international students coming to study. They range...

A closer look at the international au pair landscape

The international au pair sector offers a rare combination of paid employment, provided lodging, as well as foreign language and cultural immersion. Today, ICEF Monitor examines the current...

UK ESL campaign launches in India in the wake of new findings on English proficiency and higher ed access

On the heels of a new study that shows a strong relationship between English skills and earning potential in India – a nation where access to higher education...

Swedish students seek “life experiences”

It’s essential for international education professionals to analyse global mobility trends, looking at how many students worldwide are travelling for an education experience, what they are studying and...

Japanese education reforms to further prepare students for globalised world

The Japanese government, over the past couple of years, has been directing panels of education experts to consider reforms that would help Japanese students prepare for and compete...

Global language survey links English proficiency to economic and social development

Countries with higher levels of English-language skills also have stronger economies, and their citizens enjoy higher per capita income levels and a higher quality of life. These are...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...

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