Market intelligence for international student recruitment from ICEF

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 Lost in translation: the challenge of delivering web content in many languages

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications) into the language...

 New UK strategy aims for 20% growth in international enrolment

New UK strategy aims for 20% growth in international enrolment

The British government released a major strategy for the UK’s international education sector last week – International Education: Global Growth and Prosperity – that describes the dramatic growth...

 China’s slowdown doesn’t mean the sky is falling

China’s slowdown doesn’t mean the sky is falling

Newspaper headlines across the world have been filled of late with the news that China’s gross domestic product (GDP) slowed to 7.7% for the first quarter of 2013,...

 Generation Y poised to bring permanent change

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s general technological literacy...

 Part 2: Facebook is changing: Are you changing with it?

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and don’ts when it...

Could you improve your recruitment results and student services through data mining?

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which would drop out...

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for...

Are learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences. Today, we explore...

With US enrolments declining, strategies may focus further on international students

The most recent instalment of a well-regarded annual survey of American colleges and universities contains findings suggesting that many American higher education institutions may further increase their focus...

The increasingly negative impact of social media profiles on student admissions

A new Kaplan Test Prep survey of 350 US college admissions officials reported that 27% of them Googled applicants (up from 20% in 2011) and 26% of them...

Staying online in disrupted markets

“Nature, governments, and people will always have a way of disrupting things.” This was the message shared at one of the dozens of educational seminars held at last month’s...

Students demanding more technology in education

ICEF Monitor has frequently looked at how technology is impacting international student recruitment – from the basic techniques of social media and mobile-optimised websites to the growing popularity...

52% of student prospects view educator websites on mobile devices

These days, we can’t seem to stress enough the importance of having a mobile strategy in place for student, prospect, and alumni engagement. The 2012 E-Recruiting Practices Report...

Research shows that studying abroad boosts creativity

Newly published research provides the best evidence yet that studying overseas boosts one’s creativity. The study titled “On the Cognitive Benefits of Cultural Experience: Exploring the Relationship between...

How higher education uses social media

Within the last few years, as social media becomes more integral to students’ lives, educational institutions have begun embracing its use more and more. A recent article from...