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How higher education uses social media

Within the last few years, as social media becomes more integral to students’ lives, educational institutions have begun embracing its use more and more.

A recent article from Genius Recruiter presents various ways in which universities are making the most of social media, and ICEF Monitor’s article ‘Social media as a marketing tool – who does it best?’ compares social media performance in the US and the UK, and offers tips on what works best, as well as what institutions can do better.

Today we share two infographics below that illustrate how schools have fared with social media over the last few years — what platforms are best, where they’ve succeeded, and the challenges that lay ahead.

And speaking of infographics, given their rising popularity on the Internet for websites and Pinterest accounts, you might like to review Genius Recruiter’s post containing some ideas for how your school can use this tool to reach students – click here to see how institutions are using infographics.

Editor’s note: regarding the infographic from onlineuniversities.com below, we have noticed two errors to bring to your attention. The first is that there is evidence of institutions using Twitter in 2008-2009, so the figure of 0% is incorrect. The second is the incorrect seal shown for Johns Hopkins University. Despite these small errors, we felt the infographic provides a convenient overview of social media use in higher education.


Courtesy of onlineuniversities.com

Courtesy of schools.com

See our Marketing Category for more tips, strategies and best practice examples.

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