Market intelligence for international student recruitment from ICEF

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 From the field: Recruiting in Bolivia

From the field: Recruiting in Bolivia

Bolivia is a small, land-locked country of about 11 million people in South America. It generally does not enjoy the same prominence in international markets as do some...

 The relationship between currency exchange and student mobility

The relationship between currency exchange and student mobility

It has been a tumultuous year for the world economy, which in many quarters is still recovering from the deep economic shocks of the 2008 global economic crisis....

 Shifting demographics reshaping German demand for language study abroad

Shifting demographics reshaping German demand for language study abroad

A recent survey by the German agency association FDSV (Fachverband Deutscher Sprachreise-Veranstalter) has found that the number of Germans going abroad for language study declined slightly last year...

 Survey points to growing role for digital in international recruitment

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet users – and...

 Canada books another strong year of international enrolment growth

Canada books another strong year of international enrolment growth

The Canadian Bureau for International Education (CBIE) released its annual report on the state of international education in Canada this week. As in previous years, the 2015 edition...

Signs of strengthening demand for study abroad in Japan

For several years now, the Japanese government has been intent on globalising its education system, setting goals of hosting 300,000 foreign students and sending out 120,000 of its...

New Zealand showing strong growth in international enrolment again this year

(Editor’s note: Following the original publication of this article, Education New Zealand provided a further data release to confirm that actual international student enrolment – as distinct from...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...

Finding opportunities within crisis in Brazil

Brazil is one of the most important emerging economies in the world, and, by extension, an education market of great importance as well. It is by far the...

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

Results from the 2015 installment of the ICEF i-graduate Agent Barometer are now in, and this year education agents’ responses are significantly different in some areas than in...

The market for English language learning in Argentina

Argentina leads Latin America in English proficiency, and the language is both widely taught and widely used in the country, including in business, media, and schools. However, a...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...

Homeward bound: The growing global investment in student housing

The past decade has seen a growing trend of private investment in education. Private money has been flowing into everything from school start-ups and acquisitions to education services...

Pleased to meet you: The business case for face-to-face

It can be tempting, when considering ways to grow an international business, to reach for a technological solution. Our world is hyper-wired and clients, employees, and target customers...

UK and China strengthen educational ties with new bilateral agreements

Education plays a significant role in bilateral relations, to say nothing of trade, between the UK and China. Nearly 90,000 Chinese students studied in the UK in 2013/14,...