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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Visually led: The growing power of image-first design in international student marketing

...who…juggle five screens simultaneously on average. This makes appealing visual content, which can reach their brains 60,000 times faster than text, is all the more important for reaching...

Could you be missing a competitive advantage in marketing to international students?

...from students. Responding to Mr Campbell’s post, Heather MacBain, Head of Marketing at the University of Edinburgh, wrote: “Totally agree with this. Getting the balance of functional and...

Is your TikTok good enough to get noticed by international students?

...– just enough to spike your own original content with a bit of flavour and fun. Your original content should more than match the volume of reposts in...

Study reveals most popular online recruiting strategies of US colleges

...to email marketing, recruitment-oriented websites, Facebook, and online calculators as the most popular e-recruiting practices for US institutions. However, US recruiters are adopting additional practices too – notably...

Tracking the increasing use of mobile apps in education and recruitment

...conducting Internet searches on our mobile phones. Content remains king But as in so many other technology areas, an app for app’s sake is not the route of...

Social networks: students love Tumblr

...content is very visual, eye-catching and quick to consume. If your product can fit into that mold, then Tumblr should be your next social media marketing channel to...

Play to win with game strategy in recruitment marketing

...the “game” that drive and/or reward behaviour, such as points, challenges, leaderboards, levels, virtual goods and spaces, gifts, and charity. Gamification in education marketing Turning specifically to education...

Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves

...common pain points for students trying to interact with your institution? What are individual students’ goals, priorities, barriers, and interests? Which communications and website content do students engage...

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