Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

It’s a matter of time: The importance of speedy response to student enquiries

...for information, do you have marketing automation in place? Marketing automation allows institutions to reply right away and nudge students to another action (e.g., speaking with a student...

Mystery shopping study indicates many institutions are still losing international student leads

...study abroad. The importance of follow-up and marketing automation Half of the 128 institutions in the global sample did not continue in their communications with students with a...

International education a focal point of debate in Australia as the prospect of further regulation looms

...as the public’s discontent over rental and housing costs grows and as the opposition links the issue to migration policies. The idea of a tax was first proposed...

Mapping “sweet spots” of opportunity for fields of study with high international student demand

Studyportals recently analysed vast data sets to identify potential sources of competitive advantage for institutions marketing subjects to international students. The resulting report, “Subject opportunities for 2024, isolated...

ICEF announces new agent code of conduct

...study programmes has expanded and now includes online and hybrid modalities. Students consider not only course content, but also scholarships, internships, and post-study work and permanent residency opportunities....

Is your TikTok good enough to get noticed by international students?

...– just enough to spike your own original content with a bit of flavour and fun. Your original content should more than match the volume of reposts in...

Survey finds university leaders maintaining a strong focus on international student recruitment

...not always adequate Despite leaders’ contention that internationalisation is central to their university’s agenda, fewer agreed that the mission is well supported at senior levels of administration and...

Super-maps powered by generative AI could find a ready audience in international students

...convenience of platforms that use data and algorithms to quickly serve up personalised content and entertainment. It’s part of the reason that they are now more likely to...

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