...ELT Annual Report 2023” – can be considered the most recent authoritative source of information about the current shape of global ELT. Summing up the contents of the...
Search results for: "content marketing"
...In addition to running ongoing marketing initiatives, schools need to be proactive when interacting with prospects. A robust school web portal makes these interactions more positive while improving...
...marketing to students is diluting the perceived value of higher education and encouraging students enrol in “low-value” programmes instead of degrees. Online learning participation dips The number of...
...government “based on strengthening the integrity and enhancing the competitiveness of Australia’s international education sector.” Across its many recommendations, the report proposes a more integrated approach to marketing...
...‘Students will rely [too] much on AI, resulting in a lack of confidence’ illustrate the perceived risk of over-reliance.” Overall, teachers feel that AI-powered tools and content “should...
...and universities. Good website design anticipates a wide range of students coming to the website for information and answers and reflects that diversity through intelligent structure and content....
...for information, do you have marketing automation in place? Marketing automation allows institutions to reply right away and nudge students to another action (e.g., speaking with a student...
...study abroad. The importance of follow-up and marketing automation Half of the 128 institutions in the global sample did not continue in their communications with students with a...