Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Schools’ Web Portal: How HEM-SP can impact your student enrolments

...In addition to running ongoing marketing initiatives, schools need to be proactive when interacting with prospects. A robust school web portal makes these interactions more positive while improving...

Former edtech unicorn’s stock price plunges as universities take DIY approach to online learning

...marketing to students is diluting the perceived value of higher education and encouraging students enrol in “low-value” programmes instead of degrees. Online learning participation dips The number of...

Australia: Parliamentary report recommends diversification and expanded regulation of agents

...government “based on strengthening the integrity and enhancing the competitiveness of Australia’s international education sector.” Across its many recommendations, the report proposes a more integrated approach to marketing...

Global survey says English teachers are both enthusiastic and concerned about AI  

...‘Students will rely [too] much on AI, resulting in a lack of confidence’ illustrate the perceived risk of over-reliance.” Overall, teachers feel that AI-powered tools and content “should...

How good homepage design can encourage “stealth applicants” toward enrolment

...and universities. Good website design anticipates a wide range of students coming to the website for information and answers and reflects that diversity through intelligent structure and content....

It’s a matter of time: The importance of speedy response to student enquiries

...for information, do you have marketing automation in place? Marketing automation allows institutions to reply right away and nudge students to another action (e.g., speaking with a student...

Mystery shopping study indicates many institutions are still losing international student leads

...study abroad. The importance of follow-up and marketing automation Half of the 128 institutions in the global sample did not continue in their communications with students with a...

International education a focal point of debate in Australia as the prospect of further regulation looms

...as the public’s discontent over rental and housing costs grows and as the opposition links the issue to migration policies. The idea of a tax was first proposed...

What are you looking for?
Quick Links