Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

India moving forward with education reforms

...distance learning, plus better quality in research, infrastructure, faculty, and curriculum content. Streamlining system may produce real gains There are thousands and thousands of small Indian colleges, many...

Generating and converting leads with Google Analytics

...to best practices in website analytics as they relate to measuring and improving conversions (defined as any desired outcome of your online marketing). We’ll be basing much of...

Part 2: Facebook is changing: Are you changing with it?

...of engaging current fans, extending reach to new fans and prospective students, and providing content that enhances the institutional brand. For photo updates… Do add a little text...

Pricing and price sensitivity in international education

...tuition discounts is no longer valid. Price sensitivity, changing student demographics, and a dynamic, competitive landscape all point to the need for increased attention to a strong brand,...

Part 1: Videos that work: How effective is your promotional video?

...really drives recruitment results. Certainly there is a place for unconventional approaches, but not to the point that entertainment value trumps real marketing impact. Take, for example, this...

Demand for Spanish instruction escalating, higher ed still facing challenges

...Catalan were illegal during the dictatorship years, but the intervening period has seen a proud resurgence of the languages. The second change is a reform increasing the curricular...

Student visa approvals drop in New Zealand, government working to reverse the trend

...are ramping up their marketing efforts. Visa system shuffle Efforts to reinvigorate New Zealand’s education sector have included new funding and a change in work rights for international...

88 ways to recruit international students

...of research-based, specialised digital content published by International Education Advantage (Intead). Intead is a full-service consulting, strategy and digital international education solutions marketing company. “Global recruiting efforts can...

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