Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Part 1: Videos that work: How effective is your promotional video?

...really drives recruitment results. Certainly there is a place for unconventional approaches, but not to the point that entertainment value trumps real marketing impact. Take, for example, this...

Demand for Spanish instruction escalating, higher ed still facing challenges

...Catalan were illegal during the dictatorship years, but the intervening period has seen a proud resurgence of the languages. The second change is a reform increasing the curricular...

Student visa approvals drop in New Zealand, government working to reverse the trend

...are ramping up their marketing efforts. Visa system shuffle Efforts to reinvigorate New Zealand’s education sector have included new funding and a change in work rights for international...

88 ways to recruit international students

...of research-based, specialised digital content published by International Education Advantage (Intead). Intead is a full-service consulting, strategy and digital international education solutions marketing company. “Global recruiting efforts can...

Latest British Council research reveals market opportunities in Turkey, Italy, and Spain

“At the moment, 600,000 students come to the UK each year to learn English, and that contributes GBP 2 billion to the UK economy.” — Amy Rogers, UK...

WES report highlights US capacity to grow undergraduate enrolment

...like experiential marketing. WES notes that technology “allows universities to reduce conversion time and personalise communication – an important aspect of satisfying younger students who expect fast turnaround...

Canada allots CDN $65 million to boost its competitiveness as a study abroad destination

...allocation breaks down as per the following: CDN $10 million over two years for higher education marketing; CDN $13 million over two years to the Mitacs Globalink Program,...

Strong focus on agent relations key to success in Latin America

...accommodation, university placement, and student activities. Kolber explains that they have a very interactive relationship with their agency partners, asking the agents for market feedback, brainstorming new products...

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