...concludes that “breaking news” is the content that students most want to engage with on Twitter. Localist found that of its survey population… 28% interact with content about...
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...importance of emphasising a country’s benefits and attractions in institutional marketing, it underlines how critical it is to ensure key course offerings are front and centre in all...
It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...
We all know that innovation is crucial to a marketing plan that can change with the times, yet the idea can seem overwhelming when resources are already stretched...
...content users actually want to see. Facebook changes its news feed algorithm in response to data telling them which content users are really engaging with. Branded content is...
...extensive experience with A/B testing. The search engine giant has now also released freely available tools – Google Content Experiments – that allow anyone to run similar tests....
...effective global marketing strategies, and the cultural values, marketing objectives and desired customer relationship levels would dictate the choice of colour in corporate and marketing communications in the...
...case of essential workers and exceptional circumstances. And staying home, for most, means more consumption of digital content than ever before. It also means that many students at...