Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Market snapshot: A guide to international student recruitment in Brazil

...especially among juniors, who are increasingly academically focused, seeking broader educational content alongside language learning.” As you can see in the chart below, language studies are by far...

UK ELT posts another year of growth to reach 75% of pre-pandemic volumes in 2023

...help English UK members take individual marketing decisions but also demonstrate how and why targeted government support is needed.” Private sector is recovering much faster than state sector...

Building better landing pages for international student recruitment

...This has the benefit of allowing a school to measure the success of a marketing initiative. For example, did the Facebook campaign in West Africa drive students to...

Could you be missing a competitive advantage in marketing to international students?

...from students. Responding to Mr Campbell’s post, Heather MacBain, Head of Marketing at the University of Edinburgh, wrote: “Totally agree with this. Getting the balance of functional and...

AI is here…Are you ready?

...will use this latest release to automatically translate their content into multiple languages. That latest ChatGPT release serves to further stress the point that if you can convert...

Irish ELT sector continues to exceed pre-pandemic levels of business

The Irish English-language sector continues to expand, with business in 2023 once again surpassing performance before the pandemic, according to Marketing English in Ireland (MEI), the leading association...

Market snapshot: The international student market in Türkiye

...Still, many Turkish families remain unsatisfied with the quality of secondary education and there is strong demand for K-12 options abroad. The US Trade Department notes that, “Through...

Market snapshot: A guide to international student recruitment in Vietnam

...a multi-generational audience, and figure that into our approach to better serving students.” The INTO survey found a distinct preference for online versus print marketing materials and information,...

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