Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Move Over Google: Social media is also a search engine

...show them more of that kind of content because that’s the way the TikTok algorithm works. Interviewed in the New York Times, Pennsylvania-based Jayla Johnson, 22, said, “[TikTok]...

Five international education trends that will extend into 2024

...2024. A March/April 2023 Forbes Advisor survey of 600 business owners found that 97% believe that ChatGPT will benefit their operations; many plan to use ChatGPT to create...

Global ELT market estimated to have recovered to 90% of 2019 levels in 2023

...ELT Annual Report 2023” – can be considered the most recent authoritative source of information about the current shape of global ELT. Summing up the contents of the...

Schools’ Web Portal: How HEM-SP can impact your student enrolments

...In addition to running ongoing marketing initiatives, schools need to be proactive when interacting with prospects. A robust school web portal makes these interactions more positive while improving...

Former edtech unicorn’s stock price plunges as universities take DIY approach to online learning

...marketing to students is diluting the perceived value of higher education and encouraging students enrol in “low-value” programmes instead of degrees. Online learning participation dips The number of...

Australia: Parliamentary report recommends diversification and expanded regulation of agents

...government “based on strengthening the integrity and enhancing the competitiveness of Australia’s international education sector.” Across its many recommendations, the report proposes a more integrated approach to marketing...

Global survey says English teachers are both enthusiastic and concerned about AI  

...‘Students will rely [too] much on AI, resulting in a lack of confidence’ illustrate the perceived risk of over-reliance.” Overall, teachers feel that AI-powered tools and content “should...

How good homepage design can encourage “stealth applicants” toward enrolment

...and universities. Good website design anticipates a wide range of students coming to the website for information and answers and reflects that diversity through intelligent structure and content....

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