Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social media, content marketing,...

Lost in translation: the challenge of delivering web content in many languages

...advantage to be had from translating some or all of our website content into one or more languages? Would it make a difference with respect to search engine...

Are we already entering a post-MOOC era?

...Online courses can be priced variously according to the content, service, and accreditation they deliver. We’ll now elaborate on each development. Online content as a complement, not replacement...

Integrating digital technologies at the K-12 level

...list of benefits, saying technology enables them to reinforce and expand on content (74%), to motivate students to learn (74%), and to respond to a variety of learning...

Looking at Chinese market trends for 2014

...Countries and institutions alike will need to find ways to stand out in an increasingly crowded marketplace; niche and specialist marketing will figure prominently. More competition – from...

Mature students emerging as an increasingly important market segment

...Science (MLAS) programme specifically for adult students. The course content, delivery model, admissions process, and even tuition policy for the MLAS are all targeted to fit the needs of...

AIRC conference spurs discussion around best practices in agent-institution relationships

...transparent communication. Best practices: for the institution Ensure your school/college is really ready for international students, and that you have clear targets, marketing budget, and support services devoted...

Send your recruiting team back to business school

...a full-service consulting, strategy and digital international education solutions marketing company. Mr Waxman-Lenz’s post explores some tried and true ideas about competitive strategy and strategic positioning. Enacting change...

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