Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

NAFSA conference highlights the interdependency of recruitment and retention practices

...or intensive English course prior to the start of their degrees, or did they come via an American high school or community college? Determining which marketing and recruitment...

Signs of growing interest in study abroad as Czech Republic aims to stabilise education sector

...among Czech students, particularly with regard to financing that might be offered by overseas schools. Speaking to ICEF Monitor, Samuel Vetrak, CEO of StudentMarketing details the extent to...

8 tips for better content marketing on social media sites

...In other words, the key is content marketing. Content marketing has been described as “the art of communicating with your customers and prospects without selling.” More fully, content...

Posting effectively on Facebook: the art of listening

...how to post and where to post what, we still need to find this relevant content. This is where content curation comes it: finding, organising and sharing relevant...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

...Marketing And for design tips on how to integrate testimonials into marketing collateral, click here: A design sample from the Noupe blog post. Peer to peer sharing is...

Emerging markets key to Australia’s international enrolment goals

...in the future Samuel Vetrak, CEO of StudentMarketing, picks up on the theme of opportunities in Asia and other emerging and growing markets for Australia’s inbound student recruitment....

LGBT students: a forgotten market with potential

...community, two organisations are dedicated to LGBT marketing and market news: Gay Market News; Out Now Global. The UK’s Foreign & Commonwealth Office’s (FCO) webpage titled “Lesbian, Gay,...

Money talks: major private investments in education reflect expectations for further growth ahead

...institutions or schools, education services (e.g., administrative services, marketing, recruitment), education technology, educational content, or professional training. Tracking US equity investments in education by investment type. Source: Private...

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