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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Former edtech unicorn’s stock price plunges as universities take DIY approach to online learning

...marketing to students is diluting the perceived value of higher education and encouraging students enrol in “low-value” programmes instead of degrees. Online learning participation dips The number of...

Number of Vietnamese students abroad up 15% in 2013

...and so we are not looking at multi-year trends here. Even so, there at least two interesting implications for recruitment marketing in Vietnam: First, it looks like Vietnamese...

Year in review: What we learned in 2022

...that includes video meetings, social channels, messaging apps, smarter online marketing, and even artificial intelligence. There is no going back The pandemic is easing. Student mobility surged back...

What role can agents play in diversifying foreign enrolment across a wider range of fields of study?

...option for their children. For additional background, please see: “Are you paying enough attention to parents in your recruitment marketing?“ “Agents indicate significant international student interest in working...

Numerous visa changes from Australia to kick off 1 July 2012

...having the most difficulty recruiting for technical and trade, sales and marketing and construction and engineering jobs. Also taking effect on 1 July 2012, the updated Skilled Occupation...

Demand-side data provides further evidence of shifts in Nigerian study abroad

...work opportunities, multiculturalism and an easy visa process rank highest amongst the concerns for Nigerian students studying abroad. Marketing strategies centered around these drivers, as well as tapping...

What are the elements of a successful national recruitment strategy?

...international education brands: Canada has initiated the Edu-Canada branding initiative, which develops and implements marketing in priority source countries and helps Canadian institutions in establishing international partnerships. Edu-Canada...

Ireland: Number of non-EEA students in higher education jumps by 45% over five years

...down but weeks reach a record high” “Irish study calls for expanded destination marketing and student supports” “Ireland to create new technological universities” “Ireland moves to expand student...

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