Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

South Africa’s language schools gaining students but struggling to clarify immigration policy

...their promotional activities, as well as to “improve links between tourism and language school marketing.” The Tourism Review International article we referenced above points out that South Africa’s...

Test everything: the business case for A/B testing online

...extensive experience with A/B testing. The search engine giant has now also released freely available tools – Google Content Experiments – that allow anyone to run similar tests....

Demand for study abroad shifting as education reforms take hold in Hong Kong

...required to complete secondary school and an overall curriculum content shift, has created a current climate of stress and confusion for students and their families – Dr Wong...

Five for Friday

...governments and consumers) is rising steeply in many markets, such as Indonesia, Argentina, Guatemala, and Brazil. Mobile marketing We’ll sign off for the week with a fun infographic...

Foreign enrolment in German universities reaches record high

...is also the result of our global information and marketing activities for higher education in Germany,” said DAAD President Margret Wintermantel. DAAD maintains a network of 70 branch...

Cloudy outlook for 2+2 programmes in China

The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), a technology, marketing, and consulting firm specialising in international student enrolment....

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

A year of ICEF Monitor in one post: 2013 in review

...potential new sources of competitive advantage for our readers this year. Popular features included posts on student testimonials, alumni engagement, marketing to parents, and content marketing. We also...

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