...their promotional activities, as well as to “improve links between tourism and language school marketing.” The Tourism Review International article we referenced above points out that South Africa’s...
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...extensive experience with A/B testing. The search engine giant has now also released freely available tools – Google Content Experiments – that allow anyone to run similar tests....
...required to complete secondary school and an overall curriculum content shift, has created a current climate of stress and confusion for students and their families – Dr Wong...
...governments and consumers) is rising steeply in many markets, such as Indonesia, Argentina, Guatemala, and Brazil. Mobile marketing We’ll sign off for the week with a fun infographic...
...is also the result of our global information and marketing activities for higher education in Germany,” said DAAD President Margret Wintermantel. DAAD maintains a network of 70 branch...
The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), a technology, marketing, and consulting firm specialising in international student enrolment....
Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...
...potential new sources of competitive advantage for our readers this year. Popular features included posts on student testimonials, alumni engagement, marketing to parents, and content marketing. We also...