...you also have to engage with your audience. How do you do that? Content marketing: the goal is to attract and retain customers by creating and curating relevant,...
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...any good marketing campaign, New Zealand’s Think New begins with a problem. Kathryn McCarrison, General Manager Marketing and Channel Development for the Think New brand, explains: “Our research...
...time to go for it.” Others agree. In September 2013 ICEF Monitor interviewed Carolina Cardoso from C2M Marketing & Eventos, who also said now is a good time...
...Chason, assistant director of marketing at Shanghai’s China Europe International Business School, in a recent interview with BusinessBecause.com. This expansion of foreign-Sino partnerships connects as well to two...
...Zealand’s education marketing is highly coordinated at the national level and the government continues to demonstrate its commitment to boosting the competitiveness of the sector. ENZ notes in...
...to, or fall back to more culturally neutral marketing messages when in doubt. The key here, as in most aspects of marketing, is to be true to your...
...quality of content and contributions,” say the Horizons authors. Certainly, the use of social media is exploding worldwide, across all demographics, and with profound implications for media consumption,...
...effective global marketing strategies, and the cultural values, marketing objectives and desired customer relationship levels would dictate the choice of colour in corporate and marketing communications in the...