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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Big data, predictive modelling, and international student recruitment

...– to the extent they can be effectively captured, stored, and analysed – they can yield important new insights that can help improve marketing, services, or operations. This...

Measuring the international competitiveness of British higher education

...for greater coordination in international marketing between the country’s higher education institutions and the British government. She adds, “This should include better post study work opportunities, best and...

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for educators conducted by...

How much influence does accommodation have on student recruitment?

...even help stave off homesickness for internationals. Furthermore, when marketing to parents, recruiters might find that amenities such as healthy eating options, modern sports facilities, and safe housing...

English-taught programmes in Europe up more than 300%

...and to targeted recruitment of students in particular (54%). Institutions used a broad range of marketing measures and communication channels to reach students. The survey asked respondents to...

Four changes that are shaping the Chinese market

...been a marked increase in the number of students enrolled in countries across the OBOR trade routes over the last few years. #3. Multi-channel marketing Related data from...

UK’s English Language Teaching sector worth £1.2 billion

...words, the UK has been losing ground over this period while other major destinations, notably the US and Australia, have registered real growth. Attendees at the recent English...

France: Further foreign enrolment growth in 2019/20 before COVID’s impact

...government in attempting to increase their market share of international students even as the country battles another wave of COVID. Along with the videos and marketing messaging we...

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