Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Everybody’s doing it: social proof and recruitment marketing

...messaging, and web content in particular, that appears to be widely underused in education marketing and as such, represents an important source of differentiation (not to mention improved...

The promise and challenge of technology in language learning

...and/or delivered face to face? Will you use online services, mobile devices, or other technology tools? How will you promote any new technology adoptions or features in your...

Egypt aims to quadruple international enrolment

...the strategy include ramping up social media marketing and other international student recruitment efforts and the development of dedicated international offices within Egyptian universities. In a recent conversation...

Study reveals most popular online recruiting strategies of US colleges

...to email marketing, recruitment-oriented websites, Facebook, and online calculators as the most popular e-recruiting practices for US institutions. However, US recruiters are adopting additional practices too – notably...

Online or offline, the travel sector blurs all the lines

...pre-departure information and relied on push messages, brochures, and company content. Whereas now, their social media marketing is all about: Engaging throughout the whole of the holiday journey;...

Advertising on ICEF Monitor

...and delivering superior results for Educational Testing Service.” – Barbara Keesler, Media Buyer: Strategy, Marketing & Growth, Educational Testing Service, USA “Thanks again for the online banner –...

Morocco still aiming to boost education quality and access

...to rural schools, laptops in classrooms, libraries on campuses, and more. A new focus on English One of the most important, if contentious, changes involves potentially shifting from...

Managing negative feedback on social media

...bad: engage with and reward your social media users for their interest in your brand using everything at hand, from community-only perks, coupons, and discounts to high quality...

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