Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Using technology to bring travel experiences to life

...emerging marketing strategies in global travel. Today’s post concludes a special two-part series on the use of technology in travel marketing. Part 1 focuses on personalisation in travel...

Peak international education bodies in UK call for improved competitiveness in run-up to spring election

...the complex and contentious rhetoric of ‘cutting down on abuse’ and ‘reducing net migration’ and a range of increasingly restrictive rules and procedures have been imposed on institutions....

Spanish education at a crossroads

...no signs of slowing down on what is a radical and contentious restructuring. The new legislation is called the Organic Law for the Improvement of Educational Quality (LOMCE),...

Market Snapshot: Slovakia

...and secondary education fundamentally changed to allow greater autonomy at the school level. Further changes defined minimum content, primary skills and quality to be provided to all students...

From the field: EF continues to build new markets, products, and systems

...online. We recently sat down with Anders Ahlund, EF’s President of International Sales and Marketing, to get his perspective on the industry and on some of the new...

Everybody’s doing it: social proof and recruitment marketing

...messaging, and web content in particular, that appears to be widely underused in education marketing and as such, represents an important source of differentiation (not to mention improved...

The promise and challenge of technology in language learning

...and/or delivered face to face? Will you use online services, mobile devices, or other technology tools? How will you promote any new technology adoptions or features in your...

Egypt aims to quadruple international enrolment

...the strategy include ramping up social media marketing and other international student recruitment efforts and the development of dedicated international offices within Egyptian universities. In a recent conversation...

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