Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

International education has a data problem. It’s time to do something about it

...Miller, chief marketing officer of QA Higher Education, agrees. “We must be more deliberate about the types of provisions that feed the employment opportunities of our economies,” he...

Canada’s immigration ministry proposes new compliance regime for institutions and schools

...up against the sometimes-contentious division of federal-provincial jurisdiction within Canada. As a statement accompanying the draft regulations explains: “The administration of the International Student Programme (ISP) is a...

British Columbia is Canada’s future-focused study destination 

...universities, comprehensive universities that are routinely recognised among Canada’s best institutions, dynamic polytechnics, and trade and career-oriented colleges. Photo credit: Paul Joseph / UBC Brand & Marketing Collectively,...

ChatGPT for international education marketing: What is “Prompt Engineering?”

...called “prompt engineering” can be extremely useful. Speaking during a recent ICEF webinar, “ChatGPT for Education Marketing: Opportunities, Strategies, and Outcomes,” Philippe Taza, Founder & CEO, HEM Education...

Study maps employment pathways for international graduates in US; calls for expanded career services

...that produce both career experience and careers.” Taking advantage of “readily available content from your recent and relatable graduates demonstrating that they are on the career path they...

Prospect survey points to key factors in study abroad planning for 2024

...conversions at the application stage. “1. Check the content of your website and landing pages. Is the information up to date and complete 2. Qualify students and discuss...

New analysis estimates a five-year window for responding to AI impacts on higher education

...transnational education or other remote delivery. For additional background, please see: “ICEF Podcast: The impact of Artificial General Intelligence on international education“ “ChatGPT for international education marketing: What...

Market snapshot: A guide to international student recruitment in Brazil

...especially among juniors, who are increasingly academically focused, seeking broader educational content alongside language learning.” As you can see in the chart below, language studies are by far...

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