Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

2.28 million abroad for language study in 2014

...In keeping with one of the important themes from this year’s report, please also see our earlier interview with IALC Executive Director Jan Capper on marketing languages other...

The growing demand for English language learning in Mexico

...in the US. However, as English language learning spreads, students are likely to look abroad in increasing numbers. A 2015 presentation by international research firm StudentMarketing underscores local...

Lessons from Silicon Valley: Growth hacking and international recruitment

Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective on marketing as...

Income growth continues to drive demand for study abroad in Sri Lanka

...the clear leader, owing both to the expansion of marketing and recruitment on the part of Australian institutions and a declining interest in the UK in the wake...

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

...51%. Agent ranking of selected marketing packages and offers. Source: 2015 ICEF i-graduate Agent Barometer A further set of questions exploring marketing supports related to people and staff...

Under pressure: Changing markets and the evolution of the university

...is one example of top-notch destination marketing, while universities in Málaga, Spain are leveraging their beautiful historic city. Destination marketing can offer a powerful competitive advantage for universities...

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. The global marketing toolkit...

Mapping technological change in higher education through 2020

...already underway. The report uses the example of marketing students at Indiana University using Instagram to explore and share successful campaign ideas, and also looks at cases where...

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