...is one example of top-notch destination marketing, while universities in Málaga, Spain are leveraging their beautiful historic city. Destination marketing can offer a powerful competitive advantage for universities...
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This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. The global marketing toolkit...
...already underway. The report uses the example of marketing students at Indiana University using Instagram to explore and share successful campaign ideas, and also looks at cases where...
...words, the UK has been losing ground over this period while other major destinations, notably the US and Australia, have registered real growth. Attendees at the recent English...
...which [international students] come and study and then leave.” Indeed, the inclusion of international students in net migration counts has been a contentious policy for some time, with...
...too has taken steps in terms of policy and coordinated marketing in major education markets in recent years. The HE International Unit characterises the US as a “sleeping...
...a list which is categorised by state and school and [visa status].” Mr Abdelhafez also highlights the importance of online marketing in Arabic as well as attending the International...
...six from what I have heard anecdotally,” Marketing English in Ireland Chief Executive David O’Grady commented recently to The Independent. “In my opinion, the immediate effects will be...