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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Indonesian outbound continues to grow with emphasis on regional destinations

...of the experience, even from afar. Higher Education Marketing notes that “many institutions set up ‘family programmes’ which involve regular newsletters and events for Indonesian parents.” The dedicated...

Canada allots CDN $65 million to boost its competitiveness as a study abroad destination

...allocation breaks down as per the following: CDN $10 million over two years for higher education marketing; CDN $13 million over two years to the Mitacs Globalink Program,...

Building better landing pages for international student recruitment

...This has the benefit of allowing a school to measure the success of a marketing initiative. For example, did the Facebook campaign in West Africa drive students to...

German outbound language travel market recovered to pre-pandemic levels in 2022

...programmes on offer in 2022 (relative to pre-COVID times), adding that, “Due to COVID-19, the companies offered a reduced selection. Agencies also shifted their marketing spend more notably...

Declining South Korean and ESL enrolments overshadow post-secondary growth in New Zealand

...growing international education sector,” said Minister Joyce. The “New Zealand Education Story” is reflected in a special launch video, and is supported by a marketing toolkit containing photographs,...

Ireland introduces reforms to student immigration system

...government for purposes of ILEP inclusion. “As far as we are concerned, these new measures can’t come in quick enough,” said Marketing English in Ireland CEO David O’Grady....

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. The global marketing toolkit...

Engaging your alumni in international student recruitment

...a volunteer basis. Given that alumni represent word-of-mouth, and powerful word-of-mouth at that, their value should be recognised as formally as any other elements in your marketing mix,...

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