...of the experience, even from afar. Higher Education Marketing notes that “many institutions set up ‘family programmes’ which involve regular newsletters and events for Indonesian parents.” The dedicated...
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...allocation breaks down as per the following: CDN $10 million over two years for higher education marketing; CDN $13 million over two years to the Mitacs Globalink Program,...
...This has the benefit of allowing a school to measure the success of a marketing initiative. For example, did the Facebook campaign in West Africa drive students to...
...programmes on offer in 2022 (relative to pre-COVID times), adding that, “Due to COVID-19, the companies offered a reduced selection. Agencies also shifted their marketing spend more notably...
...growing international education sector,” said Minister Joyce. The “New Zealand Education Story” is reflected in a special launch video, and is supported by a marketing toolkit containing photographs,...
...government for purposes of ILEP inclusion. “As far as we are concerned, these new measures can’t come in quick enough,” said Marketing English in Ireland CEO David O’Grady....
This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. The global marketing toolkit...
...a volunteer basis. Given that alumni represent word-of-mouth, and powerful word-of-mouth at that, their value should be recognised as formally as any other elements in your marketing mix,...