...personalising content. For example, data-informed recommendations such as “Based on your browsing history,” “Other items you might like,” “Inspired by your shopping trends …”. Amazon is explicit in...
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...even within the parameters of one course, different content can be offered to individual students depending on their interests, overall programme goals, or learning challenges. Delivering customised content...
...catchy videos. Millennials won’t spend very long on one piece of content because they need to move quickly to the next, so marketing messages have to hit their...
A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...
...rising tide of mobile Internet usage and how this is beginning to impact marketing spending and marketing strategy. Mobile’s share of global web traffic As of May 2013,...
...top of the latest in recruitment marketing strategy? Well Dave Olsen’s Mobile in Higher Ed blog has an insightful piece that describes an epiphany he had recently regarding...
...talented, skilled workforce,” adds StudentMarketing CEO Samuel Vetrak. The scale and scope of that economic impact is not lost on tourism marketers and StudentMarketing points out that there...
...to, or fall back to more culturally neutral marketing messages when in doubt. The key here, as in most aspects of marketing, is to be true to your...