Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

New Zealand introduces international strategy and revamped agent recognition programme

...In return, the ENZRA programme will strengthen the value proposition for Recognised Agencies by providing them with increased support, training, local market intelligence and bespoke marketing collateral.” For...

Canadian language programmes hit double-digit growth

...for marketing and recruitment. A considerable impact The association estimates that direct spending by language students in Canada amounted to CDN$1.6 billion in export revenues in 2017 (US$1.2...

Top-ranked Indian universities will now offer full online degrees

...programmes are expected to combine video lectures with other digital content, self-assessment mechanisms, and online discussion forums. The regulations will apply for the 2018/19 academic year. The drive...

Measuring the international competitiveness of British higher education

...for greater coordination in international marketing between the country’s higher education institutions and the British government. She adds, “This should include better post study work opportunities, best and...

Rising demand for one-year business master’s degrees

...can deliver over an extended time period, allowing students to acquire skills as they need them, that offers options to personalise content, that delivers content beyond traditional business...

2017 marks another year of growth for Ireland’s ELT sector

...of the peak body Marketing English in Ireland (MEI). There are now 129,290 English-language students in Ireland, up from 119,120 in 2016. This latest tally puts Ireland very...

US ELT numbers continue downward trend

...steps to counter these challenging enrolment trends, ranging from programme or staff restructuring to the introduction of new study options and increased investment in recruitment marketing. For additional...

Survey: Student recruitment the main driver for institutional web strategy

Digital marketing provider TERMINALFOUR released the results of its Higher Education Digital Marketing & Web Survey (2017) in the fall. The annual survey, of which this was the fourth...

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