Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

2017 marks another year of growth for Ireland’s ELT sector

...of the peak body Marketing English in Ireland (MEI). There are now 129,290 English-language students in Ireland, up from 119,120 in 2016. This latest tally puts Ireland very...

US ELT numbers continue downward trend

...steps to counter these challenging enrolment trends, ranging from programme or staff restructuring to the introduction of new study options and increased investment in recruitment marketing. For additional...

Survey: Student recruitment the main driver for institutional web strategy

Digital marketing provider TERMINALFOUR released the results of its Higher Education Digital Marketing & Web Survey (2017) in the fall. The annual survey, of which this was the fourth...

Are you paying enough attention to Instagram?

...your international recruitment effort, please see: “Essential Instagram marketing strategy for higher education” via Higher Education Marketing  “Using #Instagram for international student recruitment” via Intead  “Five winning ways...

Indonesia prepared to welcome foreign universities

...operations in the country’s education sector, and the requirements around Islamic cultural content. As of today, Minister Nasir has not yet followed up on his January press conference...

British ELT rebounded in 2017

...says Patrik Pavlacic, head of research at StudentMarketing which analyses the English UK data. “It’s not only traditional markets but also markets in Latin America and Asia where...

Study reveals shifting motivations for language travel and changes in how students book courses

...StudentMarketing, presented key findings from the 2018 research report at IALC’s annual conference in Bologna. Academic goals on the rise Roughly half (53%) of this year’s student respondents...

Increasing numbers of Chinese graduates returning home from overseas

...reported their monthly salaries were below 6,000 Yuan (US$922) – compared to the average monthly salary in Beijing of 9,942 Yuan. The survey also found high levels of...

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