Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

British ELT rebounded in 2017

...says Patrik Pavlacic, head of research at StudentMarketing which analyses the English UK data. “It’s not only traditional markets but also markets in Latin America and Asia where...

Study reveals shifting motivations for language travel and changes in how students book courses

...StudentMarketing, presented key findings from the 2018 research report at IALC’s annual conference in Bologna. Academic goals on the rise Roughly half (53%) of this year’s student respondents...

Increasing numbers of Chinese graduates returning home from overseas

...reported their monthly salaries were below 6,000 Yuan (US$922) – compared to the average monthly salary in Beijing of 9,942 Yuan. The survey also found high levels of...

Major MOOC providers shifting focus to fee-paying students

...students that are prepared to pay for online learning. “Originally, all MOOCs were offered as free courses,” says Class Central. “While content varied greatly from course to course,...

Year in review: What we learned in 2017

...marked by an increasing emphasis on national or regional strategies for international education. Such initiatives can be a trigger for investment in recruitment marketing and student services, and...

International school students considering a wider range of study abroad destinations

...university selection than country and brand today. Diane Glass is Commercial Director at ISC Research. ISC provides an online market information and communication tool for international undergraduate recruitment...

South Korea: Record growth in international student enrolment

...million) in 2015 to support the marketing and recruitment efforts of Korean universities; Funding for scholarship programmes for students from other Asian countries. Needless to say, it appears...

Five winning ways to reach students

...right. 1. Jump past the limits of educational marketing and be bold! Babson College, a business school in Massachusetts, oriented its marketing message around the general interests and...

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