...of ten responding universities (87%) said that they use digital marketing channels to reach international students. In broad terms, this makes digital the most widely used recruitment channel...
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...– interest in this option has roughly doubled over the last six months among US-inclined students – and also in transnational education (TNE) options. In a related comment, Keystone’s Chief...
...Among other benefits, this marketing automation helps teams to respond quickly to prospects whose information has been gathered on a lead capture form on the institutional website. The...
...personalising content. For example, data-informed recommendations such as “Based on your browsing history,” “Other items you might like,” “Inspired by your shopping trends …”. Amazon is explicit in...
...common pain points for students trying to interact with your institution? What are individual students’ goals, priorities, barriers, and interests? Which communications and website content do students engage...
...is responsible. Key challenges to embedding climate action in international operations. Source: IESG Innovative ways of reducing staff travel Given that in-person overseas marketing is one of the...
...Netherlands-based author, digital marketing specialist, and online marketing trainer specialising in the higher education sector. I know plenty of examples where an organisation got tired of their existing,...
...of AustraliaOnline and Shawn Silverstone, Director of International Marketing and Recruitment with the Coquitlam School District. We conclude with a closer look at East Africa as the latest...