Market intelligence for international student recruitment from ICEF

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How to improve your communications with prospective international students

...Among other benefits, this marketing automation helps teams to respond quickly to prospects whose information has been gathered on a lead capture form on the institutional website. The...

Three international education trends for 2025: Revenue optimisation, marketing personalisation, and on-the-ground local intelligence

...personalising content. For example, data-informed recommendations such as “Based on your browsing history,” “Other items you might like,” “Inspired by your shopping trends …”. Amazon is explicit in...

Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves

...common pain points for students trying to interact with your institution? What are individual students’ goals, priorities, barriers, and interests? Which communications and website content do students engage...

Study shows that international educators and students want to lessen carbon footprint but that barriers remain

...is responsible. Key challenges to embedding climate action in international operations. Source: IESG Innovative ways of reducing staff travel Given that in-person overseas marketing is one of the...

University websites: How can we make them better for international student recruitment?

...Netherlands-based author, digital marketing specialist, and online marketing trainer specialising in the higher education sector. I know plenty of examples where an organisation got tired of their existing,...

ICEF Podcast: How are schools and agents adapting to rising visa rejection rates?

...of AustraliaOnline and Shawn Silverstone, Director of International Marketing and Recruitment with the Coquitlam School District. We conclude with a closer look at East Africa as the latest...

The way forward: Shifting to a more strategic and student-centred recruitment

...education systems, and assessment standards in target markets; Agents must be thoroughly vetted and receive excellent training; Marketing materials, social media, and website content and structure will likely...

Industry experts conclude that better recruitment results begin with a focus on student outcomes

...just about securing a job,” says Nick Miller, chief marketing officer of QA Higher Education. “Students are looking for a return on investment.” “The prominence of employability as...

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