Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

University websites: How can we make them better for international student recruitment?

...Netherlands-based author, digital marketing specialist, and online marketing trainer specialising in the higher education sector. I know plenty of examples where an organisation got tired of their existing,...

ICEF Podcast: How are schools and agents adapting to rising visa rejection rates?

...of AustraliaOnline and Shawn Silverstone, Director of International Marketing and Recruitment with the Coquitlam School District. We conclude with a closer look at East Africa as the latest...

The way forward: Shifting to a more strategic and student-centred recruitment

...education systems, and assessment standards in target markets; Agents must be thoroughly vetted and receive excellent training; Marketing materials, social media, and website content and structure will likely...

Industry experts conclude that better recruitment results begin with a focus on student outcomes

...just about securing a job,” says Nick Miller, chief marketing officer of QA Higher Education. “Students are looking for a return on investment.” “The prominence of employability as...

Japan market report: A dual focus on attracting international students and sending more Japanese students abroad

...said Hiroshi Ota, professor and director of the Global Education Programme at Hitotsubashi University to University World News. Japanese students are also known to be quite content to...

Report: Australian government preparing to replace controversial “de facto cap” on foreign student numbers

...highly contentious policy mechanism, which Education Minister Jason Clare has previously described as a “de facto cap” on foreign enrolment in Australia. The Australian notes: “Since Directive 107...

Tracking the internationalisation goals for 10 leading destinations

...Invest more in digital marketing International enrolment goal No stated goal currently. Rather, the national government introduced a cap on new study permits for 2024, 2025, and 2026....

What do international students want?

...alumni in marketing campaigns. Highlight rankings. If programme/field rankings are more impressive than institutional rankings, focus on those. Understand that accommodation is a top five issue for students...

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