Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

The next era of international education: Trust, transparency, and a focus on quality

...accountability are now as critical as marketing and conversion. The challenge now is to reshape how institutions, agents, and governments interact in this new context. The next thirty...

New practical training options to keep pace with the explosive growth in e-commerce and digital marketing 

...6 billion Internet users worldwide, and digital marketers will be working hard to reach them, especially in fields like search optimisation, content marketing, social media marketing, data analysis,...

The four key trends that will shape international student mobility for the next decade

...gain a greater share of the international student market: in the form of expanded marketing activity, in policy alignment that smooths visa processing and opens up new work...

Dutch government walks back controversial measures to constrain English-taught degrees

In a 3 July 2025 letter to the Dutch parliament, Education Minister Eppo Bruins explained that the government would be setting aside contentious measures that would have restricted...

The surging demand for skills training in a rapidly changing global economy

...content in 2025 across our catalog of nearly 700 GenAI courses.” Employer surveys over that same period highlight the competitive advantage for candidates with GenAI skills, with labour...

How does this current generation of students view the impact of AI?

...interact with AI intuitively in their everyday lives, often without even realising it. To meet their evolving expectations, institutional departments (marketing, admissions, academics, career advisors, alumni relations, etc.)...

Recruiting in Taiwan: An established student market adapting to demographic change

...students. Fair organizers have a deep knowledge of the market and can greatly reduce marketing expenses. Local fair organisers also counsel students throughout the year and can follow...

Trump administration orders a pause on new student visa interviews

...the possible impact of posting politically sensitive content that could be misinterpreted by immigration authorities, and potential digital surveillance of protest activity. Advising students and scholars about managing...

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