Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

How does this current generation of students view the impact of AI?

...interact with AI intuitively in their everyday lives, often without even realising it. To meet their evolving expectations, institutional departments (marketing, admissions, academics, career advisors, alumni relations, etc.)...

Recruiting in Taiwan: An established student market adapting to demographic change

...students. Fair organizers have a deep knowledge of the market and can greatly reduce marketing expenses. Local fair organisers also counsel students throughout the year and can follow...

Trump administration orders a pause on new student visa interviews

...the possible impact of posting politically sensitive content that could be misinterpreted by immigration authorities, and potential digital surveillance of protest activity. Advising students and scholars about managing...

Plans afoot to stimulate UK–EU student mobility under new terms

...how much European students may pay to attend university in the UK. This element of the negotiations is likely contentious, as the university sector will worry about the...

Survey finds US institutions expanding agency engagement and focusing on new student markets

...of ten responding universities (87%) said that they use digital marketing channels to reach international students. In broad terms, this makes digital the most widely used recruitment channel...

Real-time insights on shifting international student interest in the US

...– interest in this option has roughly doubled over the last six months among US-inclined students – and also in transnational education (TNE) options. In a related comment, Keystone’s Chief...

How to improve your communications with prospective international students

...Among other benefits, this marketing automation helps teams to respond quickly to prospects whose information has been gathered on a lead capture form on the institutional website. The...

Three international education trends for 2025: Revenue optimisation, marketing personalisation, and on-the-ground local intelligence

...personalising content. For example, data-informed recommendations such as “Based on your browsing history,” “Other items you might like,” “Inspired by your shopping trends …”. Amazon is explicit in...

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