Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Reaching international students in 2021: more social, longer videos, and faster responses

...KPMG Don’t step back from international recruiting As much chaos as COVID has introduced to marketing budgets everywhere, now is not the time to dial down international marketing...

Canadian post-secondary institutions announce COVID vaccine requirements for 2021/22

...details. Quite contentiously, one of Canada’s top-ranked universities, McGill, has not released a vaccine mandate. In this, the Quebec-based university is more in line with universities in Alberta...

US legislative amendments aim to clarify use of agents in international student recruitment

...sets out that, “The VA must take certain disciplinary action when any person with whom an educational institution has an agreement for marketing, advertising, educational programmes, recruiting, or...

Why the viral video app TikTok needs to be part of your recruitment strategy this year

...of up to 60 seconds. Brands everywhere are just starting to figure out how to use the app effectively in their marketing efforts, and institutions, schools, and destination...

Is it easy for students to send you money?

...about all of the investment that people make in marketing and recruitment, but that last step, the payment, is often overlooked.” Flywire is a leader in the burgeoning...

Navigating a more complex landscape for English proficiency testing

...and reliability of the test, the test content, how they are administered, the level of security around them, and how accessible they are for candidates.” In the end,...

Major MOOC provider edX acquired by online program manager 2U

...mission on a whole new scale, connecting many more learners with a wider range of high-quality options for content, credentials, and degrees. With online education rapidly changing, it’s...

International student recruitment and online communications in the age of COVID

...Marketing makes a great point by contrasting an illustrative example of how a university could evolve its student persona marketing as a result of COVID. As you can...

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