...marketing communications. And it picks up on some themes we explored in an earlier post, (see “Is your marketing answering the right questions?”) where we began to look...
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...are part of a small school because change is easier to initiate? Or is it more difficult due to financing issues? Do you showcase your sustainability efforts in...
...Ireland.” Wanted: More destination marketing Institutional staff responding to the survey noted that Ireland’s national international education strategy – Investing in Global Relationships: Ireland’s International Education Strategy 2010–2015...
Campus France, the national agency for the international promotion of French higher education, announced this week the launch of a new global marketing campaign. Rendez-vous en France introduces...
How much digital outreach are you doing on channels other than Facebook and Twitter? If your institution or agency doesn’t have full-time staff who are comfortable enough with...
...a presentation Ms Capper gave at the ICEF Berlin Workshop last autumn on the similarities between marketing English and languages such as Spanish, Russian and Mandarin. She explained...
...decision-making of prospective international students. A presentation by Rob Lawrence, Director of Prospect Research & Marketing Pty Ltd in Australia, at the AIEC Conference in Australia last month...
...content. “Rockstar” lecturers – As MOOCs and other global courses gain ground and campuses change in nature, the local constraints on hiring professors and lecturers will fall away,...