Market intelligence for international student recruitment from ICEF

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Technology Page 6 of 14

 Generating and converting leads with Google Analytics

Generating and converting leads with Google Analytics

The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as individuals; it can be an excellent time for international student...

 New report forecasts significant change in university business models

New report forecasts significant change in university business models

The only text on the opening page of Ernst & Young’s new University of the Future report is this: Over the next 10–15 years, the current public university...

 Changing landscape for online education challenges for-profit providers

Changing landscape for online education challenges for-profit providers

The entry of non-profit American university and college brands – particularly those with elite reputations – into online education is beginning to reshape the competitive landscape in US...

 Global tutoring industry experiencing explosive growth

Global tutoring industry experiencing explosive growth

As students across the globe increasingly enrol in higher education courses, tutoring has become a prime method for bolstering traditional learning. Because entrance examinations are critical for gaining...

 The next wave of social media marketing: explosive growth in photo sharing

The next wave of social media marketing: explosive growth in photo sharing

In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible. This, and the...

Streamlining the student admissions process

As the international education industry matures and technology continues to develop at an ever faster pace, we begin to see signs of new efficiencies in our business practices...

Student safety: how to maintain a secure environment

In part one of ICEF Monitor’s examination of student safety, we discussed the rising trend of campus crime, and the growing awareness of the problem by prospective international...

Is technology the key change agent in higher education?

Last week, ICEF Monitor explored how technological changes are influencing student behaviour and student demands. Today, we follow up on these observations by looking at the popularity of...

Students demanding more technology in education

ICEF Monitor has frequently looked at how technology is impacting international student recruitment – from the basic techniques of social media and mobile-optimised websites to the growing popularity...

SEO: Why it’s so important in student recruitment and 10 simple tips to get started

Recent research shows that online search is a major factor in students’ discovery and choice of education institution. In fact, a new study from Google reports that 83%...

Biometric testing in exam industry works to stamp out fraud

Schools and assessment companies take exam fraud seriously and do all they can to prevent students, instructors, and administrators from suffering its consequences. Recent security enhancements to validate...

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for educators conducted by...

The power of virtual tours in student recruitment

While a virtual tour can’t replace a real tour, it can be a powerful tool to entice prospective students to come to a campus in person or place...

52% of student prospects view educator websites on mobile devices

These days, we can’t seem to stress enough the importance of having a mobile strategy in place for student, prospect, and alumni engagement. The 2012 E-Recruiting Practices Report...

Can foreign languages go digital with online education?

Today, enrolment in online courses is growing at a faster rate than that of higher education overall, and more schools are striving to increase their web-based programmes. However,...